Sir Richard Branson this week announced at the
National Business Travel Association International Convention and
Exposition that the Virgin airlines – Virgin Atlantic Airways,
Virgin America and V Australia / Virgin Blue are teaming up to
offer each airline’s loyalty program members the opportunity to
earn miles or points when taking flights on their sister-branded
Passengers on Virgin Atlantic,
Virgin America, and V Australia / Virgin Blue are now all eligible to
earn miles or points for their flights that can later be redeemed
under any of the carrier’s frequent flyer programs. The reciprocal
agreements enable Virgin Atlantic’s Flying Club members to earn
Flying Club miles/status points; Virgin America’s Elevate members
to earn Elevate points; and V Australia / Virgin Blue Velocity
members to earn Velocity points – wherever they are flying on a
Virgin-branded carrier around the world.
Virgin Atlantic Flying Club members and V Australia / Virgin
Blue Velocity members can now also redeem their miles on either of the airlines. V Australia / Virgin Blue Velocity members and Virgin
America Elevate members will be eligible to spend their miles or
points to fly on either airline as of the fourth quarter of 2010.
Virgin Atlantic Flying Club members and Virgin America Elevate
members will be eligible to spend their miles or points on either
airline as of the second quarter of 2011.
To celebrate, each Virgin airline is offering members who fly
with at least two of the four Virgin branded airlines between now
and 31 December 2011, the chance to win a week holiday in the
British Virgin Islands on Sir Richard Branson’s private island
"We always strive to offer
Virgin Atlantic’s Flying Club members easier ways to earn miles
and better rewards. I am sure that earning and redeeming on all
Virgin airlines worldwide will be highly valued by our members.
This new frequent flyer program further allows us to reward
travelers who prefer to fly with, and remain loyal to, the Virgin
branded airlines and we hope this offers an added incentive to do
so," said Steve Ridgway, Chief Executive of Virgin Atlantic.
This new opportunity gives added
value to the already existing program that was launched in June of
2009 allowing V Australia guests to earn Elevate points for
the Virgin America leg of their journey and offering Virgin
Atlantic and V Australia passengers to earn on each other. This
followed Virgin Atlantic and Virgin Blue‘s similar arrangement
that began in 2008.
In addition, Virgin America and Virgin
Atlantic have negotiated and signed an
international one-way interline agreement offering seamless travel
on the networks of each carrier. For bookings and travel beginning
in September 2010, guests will be able to book a single ticket and
check their bags through to their final Virgin destination when
traveling on both carriers if they book through Virgin Atlantic
(via call center) or travel agent. Virgin America launched a
U.S.-Australia interline arrangement with V Australia / Virgin Blue
in June 2009. Virgin Atlantic and V Australia / Virgin Blue also
have an interline agreement in place.
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