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Delta Air Lines has launched one of the
industry's first social media 'Ticket Windows' enabling bookings
directly from its Facebook page and other social media sites.
Delta's Ticket Window allows any of Facebook's
500 million users to complete a full travel booking using a
dedicated tab without navigating to delta.com. Delta plans to
expand its Ticket Window to other sites, including online banner
ads to allow full booking capabilities within the airline's
advertisements.
"Our customers are spending more time online and
are looking for new ways to connect with us. We're now delivering
technology where our customers are – from our own website to our
Facebook page to Internet news sites and beyond," said Bob Kupbens,
Delta's vice president – eCommerce. "We already know Facebook is
the most used website by inflight WiFi users on more than 2,000
Delta flights every day, giving us the natural launching point for
a new online Ticket Window."
In the coming weeks, Delta also plans to launch a new
iPhone application to offer customers the ability to check in for
flights, check flight status, review flight schedules, set a
parking reminder, review SkyMiles account balance and use
eBoarding passes (in select cities) directly from their mobile
devices. Future releases of the app will enable customers to book
flights, select their seats and track their Medallion status and
other features that will streamline customer real-time travel
experiences.
"Unlocking the full power of social media and
mobile apps is the next step for Delta, while providing innovative
travel tools and greater convenience in our customer's mobile
world," Kupbens added.
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