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Alpha Flight Services to Deploy Inflight Retail Platform

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 Alpha Flight Services is to deploy the GuestLogix onboard retail platform and OnTouch products and services in Australia and New Zealand. One of Australia’s largest inflight catering firms, Alpha provides inflight catering at nine airports in Australia and serves 16 customer airlines.

Alpha customers will use the GuestLogix onboard retail platform that includes handheld point-of-sale (POS) devices to facilitate a more convenient purchase experience for both the flight attendants and passengers. The solution provides Alpha customers with promotions and sales management, cash control, payment processing and inventory management as well as the ability to accept credit card and cash payments. They can also take advantage of the GuestLogix platform to launch OnTouch in order to help its customers introduce destination-based, travel-relevant products and services inside the cabin to grow new ancillary revenues.

Mr. Peter Smith, Managing Director Alpha Flight Services said, “We are delighted to be working with such an innovator as GuestLogix who has taken the complexity out of creating and managing onboard stores. Its onboard retail solution will allow us to deliver a higher level of customized service to our airline customers and provide exceptional new opportunities for incremental revenue generation with OnTouch.”

OnTouch is an accessible and branded virtual store that airline passengers can access from their seats and/or with the help of a flight attendant, to purchase products and services while inflight and consumed later on the ground. It provides a portfolio of offerings to help them get the most out of their trip: OnTouch Ground Connections for transportation to and from the airport; OnTouch Box Office for local entertainment and attractions; OnTouch Shopping & More catalogue sales with convenient product delivery to a desired destination; OnTouch Concierge Everywhere destination guide services via the mobile phone; OnTouch Minutes On The Go inexpensive communications to stay connected with business, friends and family; and OnTouch Ads for special offers at destination.

 “We look forward to building on our relationship with Alpha and expanding our airline footprint in the Asia Pacific region. Our onboard retail technology platform, combined with our OnTouch™ products and services, will help Alpha and its airline customers to build overall passenger satisfaction, drive earnings, strengthen their brands and position themselves as leading carriers in the region,” said Mr. John Devins, Director of GuestLogix Asia Pacific. “Whether it’s the Australian Open, the Sydney Bridge Climb, a Margaret River winery tour or an Alpine Safari, passengers will have access to myriad of onboard offerings through our platform courtesy of our OnTouch partners.”

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