AirAsia says it has sold more than 500,000 seats
in just 24 hours, a new record for the low cost airline.
AirAsia sold the record-breaking 538,000 seats
on Tuesday, the first day of its Mind Blowing Fare campaign, which
offers fares from RM1 for domestic and international flights. The
airline comfortably beat its previous record of 390,000 seats sold
in a day, achieved when it ran its Free Seats campaign across the
entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai
AirAsia) last November.
On Tuesday, AirAsia also
recorded its highest number of seat sales in an hour, selling
36,871 seats, a 47.5% increase from the previous record of 25,000.
The ongoing Mind Blowing Fare promotion offers RM1
airfares for bookings made from 10 – 15 August 2010 for travel
between 1 April and 11 August 2011.
The Mind Blowing Fare campaign gives
travellers the chance to fly for RM1 to domestic destinations in
Malaysia such as Alor Setar, Johor Bahru, Kota Bahru, Langkawi and Penang. Other
destinations in the ASEAN region that are also going for the
price of RM1 include Krabi, Phuket, Singapore, Siem Reap, Phnom
Penh, Yogyakarta, Bandung, Brunei, Hatyai and Ho Chi Minh City.
Travellers wanting to explore destinations beyond ASEAN may opt to
head for Bangalore, Chennai, Hyderabad, Trichy, Guilin, Haikou and
New Skies, its
new state-of-the-art booking system, for achieving the
record-breaking numbers. New Skies, launched by the airline last
month, has greatly expanded the airline’s booking capacity,
allowing up to almost 1 million flight bookings a day.
Tony Fernandes, Group CEO of AirAsia, said, “AirAsia’s
investment in the new booking engine is clearly paying off. Our
New Skies system has revolutionized our internet booking. Now, we
are able to give guests greater flexibility in booking their
flights and the ability to directly manage their bookings. AirAsia
is going from strength to strength.”
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