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AirAsia Sells More Than 500,000 Seats in 24 Hours

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AirAsia says it has sold more than 500,000 seats in just 24 hours, a new record for the low cost airline.

AirAsia sold the record-breaking 538,000 seats on Tuesday, the first day of its Mind Blowing Fare campaign, which offers fares from RM1 for domestic and international flights. The airline comfortably beat its previous record of 390,000 seats sold in a day, achieved when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.

On Tuesday, AirAsia also recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5% increase from the previous record of 25,000.

The ongoing Mind Blowing Fare promotion offers RM1 airfares for bookings made from 10 – 15 August 2010 for travel between 1 April and 11 August 2011.

The Mind Blowing Fare campaign gives travellers the chance to fly for RM1 to domestic destinations in Malaysia such as Alor Setar, Johor Bahru, Kota Bahru, Langkawi and Penang. Other destinations in the ASEAN region that are also going for the price of RM1 include Krabi, Phuket, Singapore, Siem Reap, Phnom Penh, Yogyakarta, Bandung, Brunei, Hatyai and Ho Chi Minh City. Travellers wanting to explore destinations beyond ASEAN may opt to head for Bangalore, Chennai, Hyderabad, Trichy, Guilin, Haikou and Macau.

AirAsia credits New Skies, its new state-of-the-art booking system, for achieving the record-breaking numbers. New Skies, launched by the airline last month, has greatly expanded the airline’s booking capacity, allowing up to almost 1 million flight bookings a day.

Tony Fernandes, Group CEO of AirAsia, said, “AirAsia’s investment in the new booking engine is clearly paying off. Our New Skies system has revolutionized our internet booking. Now, we are able to give guests greater flexibility in booking their flights and the ability to directly manage their bookings. AirAsia is going from strength to strength.”

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