Continental Airlines Sponsors Red Bull New York and Red Bull Arena

Continental Airlines has signed on as an official sponsor of Red Bull New York and Red Bull Arena - the team’s new 25,000-seat stadium in Harrison, N.J.. Continental Airlines will also be the team’s exclusive airline sponsor.

 In addition to traditional sponsorship elements, the agreement includes joint marketing fan promotions and access to a variety of exclusive Red Bull experiences made available to OnePass members on the Continental Airlines OnePass Auction website.

The New York Red Bulls is one of 16 teams that comprise the top-flight professional soccer league in the United States – Major League Soccer. On the pitch, the team is led by captain Juan Pablo Angel, a former Premiership striker and finalist for the 2007 League’s Most Valuable Player award, and new head coach Hans Backe.

 The team recently kicked off its first season at their new home, Red Bull Arena in Harrison, N.J.. The 25,000-seat stadium features a dynamic form roof that covers all of the seating and features 30 Skyboxes, three premium clubs, two retail outlets and a Kentucky Bluegrass field. Red Bull Arena is privately funded stadium and owned by Red Bull GmbH, an Austrian company that produces the famous energy drink.

Mark Bergsrud, Continental’s senior vice president of marketing programs and distribution said, “The sponsorship will enable us to build upon our existing promotional activities within the community. Their impressive new facility offers a great environment to talk more directly to our core customers about our product and extensive service out of the New York area.”

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