Centara Hotels & Resorts has signed a management
contract for the first property under its new Centra brand.
The Centra Ashlee Hotel Patong, in Phuket, is
scheduled to open end-2010 and brings the total number of
properties under Centara management in Phuket to six.
“We are very
happy to announce the launch of the new Centra brand,” said Gerd
Steeb, president of Centara Hotels & Resorts. “A lot of research
has been undertaken and we are very confident there is a large
market for hotels designed to exceed expectations but not
over-deliver to a point that is not required by the guests ... The name ‘Centra’ was chosen to be a recognisable
part of Centara, yet to indicate that this is a property at the
budget end of the scale, rather than the 4 through to mid 5-star
range of a Centara hotel or resort.”
The Centra Ashlee Hotel Patong is
a newly-built eight-storey property in Patong with 106
guestrooms offering a choice of king-bed and twin-bed
accommodation, and a rooftop pool and Jacuzzi. All rooms have
their own balcony.
The hotel is 400m from the
beach and is within casual walking distance of the main shopping
and leisure areas.
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