Singapore-based MasterCard cardholders spent
US$29.7 million during the first weekend of the Great Singapore
Sale (28 - 30 May 2010), a jump of 13% compared to the same period
last year (29 – 31 May 2009). The number of transactions made by
local MasterCard cardholders in the first weekend has also risen
17% from last year to 330,701.
Tourists were also snapping up deals and taking
advantage of the privileges available with their MasterCard cards
at the Sale. Visiting MasterCard cardholders made 83,917
transactions, an increase of 25% from last year, and spent US$14.6
million over the first weekend of the GSS, an increase of 31%.
Over the first weekend, both Singapore-based and visiting
MasterCard cardholders spent a total of US$44.3 million, an
increase of 18% as compared to the US$37.5 million spent last
year. The total number of transactions also saw an 18% increase
from last year, reaching 414,618.
As an Official Card for the GSS for the seventh
year running, MasterCard will be contributing half a cent to the
Singapore Children’s Society for every transaction made on a
MasterCard card during GSS. The amount will benefit needy children
“The encouraging MasterCard cardholder expenditure data from the
first weekend of the Great Singapore Sale echoes the rebound of
consumer confidence as revealed by the latest MasterCard Worldwide
Index of Consumer Confidence survey. This also indicates that
consumers found the deals and privileges offered by retailers and
MasterCard to be relevant and attractive. We hope that this
positive trend will continue, with more shoppers using their
MasterCard cards and contributing to the Singapore Children’s
Society during this shopping season,” said Julienne Loh, vice
president and Country Manager, Singapore, MasterCard Worldwide.
Other key highlights of the first weekend include:
The top two categories of spend by MasterCard cardholders in
Singapore, Eating Places and Restaurants and Department Stores,
remained consistent with last year.
Spend for Eating Places and
Restaurants and Department Stores saw an increase of 19% and 29%
respectively, as compared to 2009. The highest jump in spend
observed this year is in Grocery Stores and Supermarkets with a
31% increase in spend as compared to last year.
Consumers from the United States and Malaysia have emerged
as the top two spenders for the first weekend of the GSS 2010,
with a total spend of approximately US$1.9 million by each market.
The United States edged Malaysia by US$37,000 to take the top spot
in terms of tourist spending.
Cardholders from Indonesia have
more than doubled their spend and number of transactions in the
same period as compared to last year, taking the third spot in the
top 5 markets in terms of tourist spend. They were the sixth
largest group of spenders in 2009. Spend by Australia, who was the
top spender market last year, saw a drop of 19%.
spent the most in Eating Places and Restaurants while Department
Stores were the hot favourite for cardholders from Malaysia and
Indonesia. Top spend category for consumers from Australia was the
Clock Jewelry Watch And Silverware Store, which was consistent
with the year before and the Japanese recorded the highest
transaction amount for Health and Beauty Spas.
Dining continues to dominate
spend during the GSS for both Singaporeans and tourists, with a
combined spending of US$3.6 million in Eating Places and
Restaurants over the first weekend of the GSS. The spend in
Department Stores soared with a 65% hike as compared to the same
period last year, standing at US$3.3 million. The Clock Jewelry
Watch And Silverware Store category also saw an encouraging 24%
rise in spend.
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