Etihad Airways’ loyalty programme, Etihad Guest,
has reached one million members.
Mr Frithjof Hilgers, flying from
Abu Dhabi to Munich yesterday, was announced as the one millionth
Etihad Guest member and as such was the lucky winner of 100,000
bonus Etihad Guest Miles.
Etihad Guest, which was launched in August 2006, offers members the opportunity to accumulate Etihad
Guest Miles which can be redeemed against a wide selection of up
to 1,800 flight and non-flight rewards from the airline’s
Reward Shop, featuring products from more than 200
Peter Baumgartner, Etihad Airways’ Chief
Commercial Officer, said, “Etihad Guest is targeting another
half a million members over the next two years, and with the
continued enhancements to our programme and the provision of more
and more unique benefits – particularly for our top tier members –
we are confident we will reach this target.”
year, Etihad has welcomed over 10 key partners to its loyalty
programme, including: Abu Dhabi Commercial Bank; Abu Dhabi Islamic
Bank; Hyatt Hotels; Marriott Vacation Club; Fairmont Hotels;
Raffles Hotels; Swissotel hotels; Cristal Hotels UAE; Regus Office
Solutions Worldwide; Gulf News; and Kaya Skin Clinic.
In August 2010, as a major step forward in the strengthening
of its alliances, Etihad announced that Etihad Guest members could
earn and redeem Etihad Guest Miles with the airline’s major
partner, Virgin Blue Group, comprising V Australia, Virgin Blue
and Pacific Blue, following the integration of the airlines’
Etihad Guest and Velocity frequent flyer programmes.
Other Etihad Guest rewards range from flights, hotel
accommodation and car rental to retail discounts and products on
its online Reward Shop.
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