A recent survey commissioned by Guinness as part of
the Guinness Adventures campaign has revealed that almost 60% of Singaporeans have
participated in an adventurous sport – including wakeboarding,
bungee jumping or mountain climbing.
30% of the population considering themselves to be adventurous,
over three quarters believe there is strength in numbers, with 83%
of respondents saying they would be more inclined to embark on an
adventure if they are with their buddies.
Well over a third (46%)
are also more likely to be experimental with food when they’re
with their friends.
1 in 2 Singaporeans have travelled to between
4 – 9 countries and more than half (53%) would choose the snowy
peaks of the Himalayas as their ultimate holiday destination over
a range of options including jungle trekking and a staycation.
“There is this perception that Singapore is a ‘safe’
nation. We adhere to the rules, study hard, work hard and spend
the weekends at shopping malls. We decided to put that stereotype
to the test and find out if Singaporeans are really as
conservative as they think. That is why we decided to commission
this survey – to determine how adventurous Singaporeans really
are,” said Mr Paul Bisson, Marketing Manager of Guinness at Asia
Pacific Breweries Singapore (APBS). “The
Guinness Adventures campaign is our opportunity to reward and
celebrate the spirit of adventure in Singapore. We will be sending
one winner and two friends on an experience of a lifetime – an
all-expense paid 14-day trip to the highest peak in the world,
Mount Everest. Based on our findings, we are confident that this
will be an attractive prize for adventurous Singaporeans.”
Besides determining Singapore’s adventure rating in
areas of sports and travel, the survey has reaffirmed the nation’s
favourite pastime – food. A majority of Singaporeans would risk
their lives for a taste of the exotic, with almost half (47%) of
respondents revealing that they were willing to eat the
potentially deadly puffer fish if given the chance. However, only
1 in 5 Singaporeans would consider trying duck egg foetus, a
popular Filipino delicacy.
Singaporeans also tend to be more adventurous when it comes to work,
with almost 70% of respondents saying they would consider making a
radical career change in order to pursue their passions. When it
came to selecting their dream jobs, the adventurous streak was
clearly evident, with a majority choosing to be travel hosts
(35.5%), followed by helicopter pilots (17.6%) and archaeologists
It comes as no surprise that buildings
and rooftop bars in Singapore keep getting higher, as the findings
also revealed that Singaporeans are more afraid of snakes (62.4%)
than they are of heights. The nation’s biggest fears also include
ghosts (40.4%) and cockroaches (33%).
In the Guinness Adventures campaign teams of
three are required to
online and obtain a series of unique codes via purchase, in order
to begin their ascent and scale the virtual peak. At the end of
the campaign, the teams that succeed in reaching the virtual peak
will be in the running to win the Grand Prize of an all-expense
paid 14-day trip to the base camp of Mount Everest.
In addition to
the Grand Prize, Guinness is also giving away a series of other prizes depending on the different ‘altitudes’ each team
reaches. The prizes include $2,000 worth of Guinness and dining
experiences at high-altitude locations such as The Sky on 57 at
Marina Bay Sands, Equinox @ Swissotel and 1-Altitude by 1
Launched in early September, the
Guinness Adventures contest will run until 1 November 2010.
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