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Australian Open organisers have signed a
sponsorship deal with V Australia, the international airline of
Virgin Blue Airlines Group. Under the agreement, V Australia is
now the official airline of the Australian Open and the Brisbane
International.
The new partnership will see all Tennis
Australia staff travel with V Australia internationally and Virgin
Blue domestically.
“We are excited to have V Australia as a new
partner for the Australian Open and Brisbane International,” said
Tennis Australia’s CEO Steve Wood. “V Australia is a vibrant new
brand and a natural fit for the Australian Open and the Australian
Open Series event in Brisbane.”
Scott Swift, Executive General Manager, V
Australia, said, “The game of tennis was once known as the
‘Game of Kings’ but is now a game enjoyed by all from the elite
professional tournaments to backyard rallies. In the same way
tennis appeals to a large cross-section of the community, so to
does V Australia which offers a suite of travel options from
premium top-end Business to spacious Premium Economy and Economy
travel.”
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