Air New Zealand has engaged Trelise Cooper, one
of New Zealand's leading fashion designers, to assist in the
design of the next Air New Zealand uniform. The uniform will be
introduced in 2011 to coincide with the introduction of a new
fleet of Boeing 777-300 aircraft.
"We will introduce a
uniform to coincide with our new long haul product and interiors
early next year which will provide customers with a number of
world-first experiences not currently available on any other
carrier," said Ed Sims, Air New Zealand Group General Manager
"Trelise was chosen for her
outstanding design concepts, of which she presented a collection
of more than 60 at the end of last year.
"Since then she
has been working with dozens of Air New Zealanders to further
understand the style and functionality needs of seven different
work groups scattered across many different parts of the world.
"We have also been working closely with Trelise to ensure the
uniform colour palette works in harmony with our soon to be
unveiled new aircraft interiors," Mr Sims added.
is contemporary, based on New Zealand themes with a cohesive
visual uniformity while still allowing individual choice by
addressing body type and personality preference. For women, this
will include a variety of jacket, skirt and trouser options as
well as dresses, blouses and shirts.
collection has varying levels of formality, especially for cabin
crew, one that provides a more formal look when travelling through
airports and welcoming customers onboard, changing to a more
casual and friendly style once in the air.
highlights of twilight pink for cabin crew, godzone green for
ground staff and sky blue for ground and inflight managers will be
underpinned by black formal items such as suits and coats.
Uniforms for inflight concierges, pilots and several other work
groups are currently being developed.
The final design for
the uniform will be completed over the coming months after further
staff feedback, followed by fabric selection and testing, wearer
trials and production of an expected 90,000 garments to create a
uniform that will be worn by more than 5,000 staff.
have developed uniforms for other organisations and working with
Air New Zealand on their new uniform is a real highlight," said Mrs Cooper. "I fly regularly and understand that
functionality for the wearer is just as important as how you look.
It is extremely gratifying to create a collection that can suit a
variety of body shapes and work requirements."
selection follows an extensive review of more than 25 New Zealand
designers. She joins a prestigious line-up of designers who have
produced the national carrier's uniform including Christian Dior,
Nina Ricci, Isobel Harris, Barbara Lee and Zambesi.
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