Aston appoints Endah Proborini as National Director of Sales - Leisure

Aston International has appointed Endah Proborini to the position of National Director of or Sales – Leisure.

 Ms. Proborini, who is known in the tourism industry under her nick name Rini, has an extensive experience in hospitality Sales & Marketing where she was most recently responsible for the successful launch of the Anantara Seminyak in Bali. Rini’s career also includes stints with reputable hotel groups such as Mandarin Oriental, Shangri-La and Accor.

In her new role, Rini will be based in Aston’s regional sales office in Bali and oversee the leisure sales effort for 25 Aston Hotels and Villas in Indonesia and play a key role in pre-marketing the Aston groups numerous new resort projects.

Aston International Vice President Sales & Marketing Mr. Norbert Vas welcomed the appointment of Rini, saying, “With the recent opening of the ‘Aston Kuta Hotel and Residence’ and the impending soft opening of the brand new ‘Aston at Grand Kuta Hotel and Residence’ on 1 March 2010 we now have 10 hotels and villas in Bali plus 12 more projects under development. Rini’s focus will concentrate on the Australian and European markets and manage our key tour operator partner relationships.”

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