Aston Unveils Expansion Plans for 2011

Aston International has plans to open 13 new hotels in Indonesia, Malaysia and the Philippines next year.

The new hotels include a wide range of properties such as the five star Grand Aston Yogyakarta, which is scheduled to open by the third quarter of 2011, several 4-star Astons which will open in Bangka, Solo, Purwokerto, Palembang, Banjarmasin and Makassar, numerous select service favehotels including the first favehotel outside Indonesia on Malaysia’s resort island of Langkawi and a 400 rooms plus 3 star Quest Hotel in Cebu, Philippines.

While continuing to expand its core hotel brands Grand Aston, Aston, Aston City, Quest and fave the group has also developed a new luxury boutique resort brand called Royal Kamuela which will see two openings next year in the popular Balinese destinations of Ubud and Nusa Dua.

Aston International’s Vice President of Sales & Marketing, Mr. Norbert Vas, said, “We will continue to grow the Aston hotel brands but our midterm strategy for Aston is to consolidate its leading position in Indonesia and start exporting the Grand Aston, Aston and Aston City Hotel brands overseas. Quest and Fave are young hotel labels and have been off to a very encouraging start. They are so well conceptualized that developers are rushing to build them while guests are full of praise and rave about them. We are confident that Aston International will operate at least 50 if not more hotels between Aston, Quest, Fave, and Royal Kamuela before the end of 2012 and predict substantial growth throughout SE Asia.”

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