Australia’s STA Travel, has appointed Michelle
Cox as Managing Director Asia Pacific.
Michelle has extensive background in
business management, having worked for leading travel companies
both in Australia and abroad in a tourism career spanning more
than 16 years.
Most recently, Michelle was General Manager
Marketing for Australian Pacific Touring (APT) and has also held
the positions of General Manager of Business and Strategic
Development for APT Group, General Manager of Connections and
worked in senior roles with Southern Lodges, Aurora Hotels &
Resorts, Swagman Tours and Topdeck Travel.
as an outstanding business leader and motivator, Michelle will be
drawing on her broad experiences in the student, youth and
adventure sector to oversee all aspects of the day to day
management and growth of STA Travel.
traveller who has visited close to 50 countries, Michelle boasts
an impressive list of business and personal achievements including
winning a Telstra Young Businesswoman award and trekking many of
the world’s great mountains.
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