To celebrate a successful first year for
Business Rewards - Emirates’ loyalty programme tailor-made for
SMEs - 5000 Bonus Miles are being offered when each new account is
With firms in 55 countries across the airline’s
network recognising the broad range of benefits available, the
24/7 online rewards scheme has grown from strength to strength and
now has more than 5,000 registered accounts across the globe.
Russell Sheldon, Senior Vice President Network Passenger Sales
Development, said, “Business Rewards has been fantastically
popular, with cost-conscious companies attracted to the great
value and benefits it offers both themselves and their employees.
“Small and medium-sized companies are often the most
vulnerable in periods of economic uncertainty and we are delighted
to be able to help them keep their costs down - and reward their
loyalty to Emirates - with bonus Miles.
“A large number of
our members are based in Dubai and, as a company committed to the
development of Dubai, Emirates recognises the role these firms
played in its remarkable growth. And with SMEs accounting for
around 80% of the businesses operating in the UAE, they will
continue to play a vital part in its future success.”
To further expand the programme’s
reach the airline recently launched customised versions for the French and German
A key factor in the success of the free-to-join
Business Rewards scheme - which gives members two Miles for every
$1 they spend on travel - has been the mutual benefits it offers
both SMEs and their staff.
Each time a registered employee
books an Emirates flight, the company earns Business Rewards
Miles, while the individual traveller continues to earn personal
Miles from Skywards, Emirates’ frequent flyer programme for
The company can then redeem
accumulated Business Rewards Miles against future bookings or -
like many firms - use them to recognise the efforts of
hard-working employees through staff incentive schemes.
The programme also provides a convenient online portal for
administrators at SMEs to manage employee travel on Emirates
airline. The company must register with Business Rewards in the
country where it is located, but it can accumulate Miles for
travel undertaken by employees at all their branches into one
The offer of 5,000 bonus Miles is only available
until 30th September 2009 to new or existing members who have yet
to make a booking.
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