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PATA has secured the services of two high profile
speakers from China (PRC) for the opening keynote addresses at this
month's Business Forum in Macau SAR.
Sheng Li, General Manager Visa, China and Dr
John Liu, VP sales for Google in Greater China, are to make the
lead presentations covering the Forum headline topic 'Discovering
Opportunities in Tough Times'.
The plenary session 'Tapping Greater China
Opportunities' will be headed by Wang Yan, Deputy Director-General for
Marketing and Communications at the China National Tourism
Administration.
Expedia VP Cyril Ranque will lead the discussion on eCommerce strategies; and Umang Pabaru, MD for Nielsen in Greater
China, will be lead presenter in the plenary session 'Leveraging
Special Interest Opportunities'.
The closing session, 'Succeeding
in Tough Times', features a lead presentation from Andrew Herdman,
Director General of the Association of Asia Pacific Airlines.
The PATA Business Forum on April 20th, hosted by the Macau
Government Tourist Office, is an integral part of the
Association's annual meeting.
The delegates who attend will also
hear a welcome address from incoming PATA Chairman Phornsiri
Manoharn who recently retired as Governor of the Tourism Authority
of Thailand. Mrs Manoharn takes up her new role officially on
April 19th at the PATA AGM.
Moderator for the one-day Forum
is the well-known journalist and TV anchor Lorraine Hahn.
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