Disney Renews Alliance with Visa

The Walt Disney Company (Asia Pacific) and Hong Kong Disneyland Resort have renewed their alliance with Visa. Under the renewal, Visa will continue to be the “Official Card of Hong Kong Disneyland Resort”.

In addition, the renewal covers other businesses, including Studio Entertainment (Walt Disney Pictures, Walt Disney Music Group, Disney Theatrical Productions), Disney Interactive Media Group and Disney Consumer Products, and will allow Visa to have the exclusive right to first negotiations on sponsorship, promotional and marketing opportunities that involve Disney-branded initiatives.

The deal will cover Asia Pacific (excluding Japan) and represents an extension of the original 2005 agreement which was one of the largest integrated marketing arrangements for Hong Kong Disneyland and Disney in the region at the time. The relationship will provide an opportunity to participate in innovative marketing opportunities that will deepen both parties’ relationships with consumers, merchants and Visa's member financial institutions throughout the Asia Pacific region.

Visa will offer a range of promotional offers at Hong Kong Disneyland Resort to its cardholders through selected card-issuing banks, including special dining and accommodation offers at Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel; as well as special merchandise offers at the resort.

Rajiv Kapoor, general manager – Marketing, Asia Pacific, Visa added, “This renewed deal is significant because the best known entertainment brand in the world is working with the leading global payment brand to bring better value to our common customers. With this alliance, we are able to increase the value we bring to our client banks to help them cater to their Visa cardholders and we hope that Visa cardholders across the region will take advantage of the great deals and services that have been and will be made available to them.” 

The deal, which is is effective immediately, will be in place until 2014.

See other recent news regarding: Airlines, Aviation, Flights, First Class, Business Class, Hotels, Promotions, New Hotels, Visitor Arrivals, Cruises, Free Deals, Hong Kong, Visa, Disneyland