A new feature for visitors to this year’s ITB Berlin
is a guide to the fair which is available on their mobile phones: the
ITB Mobile Guide – provided by GIATA & TOURIAS – should make it easier
for visitors to find their way around the Berlin Exhibition Grounds.
In addition to a plan of the grounds it
also contains the programme of the ITB Convention, a list of
events together with press conferences, presentations and
receptions, and the list of exhibitors.
At the end of the fair
each day the ITB Mobile Guide can be used to show the quickest way
to the city centre and also offers ideas about how to enjoy the
Berlin nightlife. Info on restaurants and bars can be accessed along with
tourist information and details about some of the city’s
This clever system can be easily downloaded onto many
commonly available mobile phones: For example, via the mobile link
at www.itb-berlin.com, using a mobile
(WAP) at mobile.itb-berlin.com, by SMS (a minimal one-off charge
is incurred for the SMS or download) or directly from a Bluetooth
station on the GIATA stand (Hall 6.1/Stand 156).
The technology is based on a system used by the travel guide for
mobile phones, TOURIAS tips&deals, which has been developed by the
Würzburg-based provider of tourism services Campagnon Media, and
GIATA, a leading content provider for the tourism sector.
operators can use TOURIAS tips&deals to supply their customers on
their mobile phones with travel information about more than 100
“Mobile travel information via
mobile phones, PDAs etc. is the coming trend,” said Christoph Schotter, general
manager of Campagnon Media GmbH & Co. KG, “and with TOURIAS Mobile
tour operators can be at the forefront of this new
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