Australia has again shown its
importance to New Zealand’s tourism industry, with Australian arrivals
helping to hold up declines from other markets.
Statistics from Tourism New
Zealand show visitor arrivals dropped 4.2% in November 2008
compared with the same month last year.
Australia rose 1.8% in November, offsetting sharp
declines in arrivals from most major Asian markets.
from Europe held reasonably steady, down 2.4%.
"The arrivals figures
for November are very much in line with expectations and
again show the importance of the Australian market in
the current economic climate," said Tourism New Zealand
chief executive, George Hickton.
Tourism New Zealand
is planning a burst of marketing activity in the New
Year, with campaigns running in the US, China and the
"With around 900
million people still travelling worldwide, there are
enough people to fill New Zealand many times over. We
just need to make sure we keep building our share of
those travellers by keeping New Zealand’s profile up so
that people wanting a holiday will think of New
Zealand," Mr Hickton added.
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