On Monday, the Singapore Tourism Board launched
a tender for a food and beverage (F&B) outlet for the Singapore Pavilion at the World Expo 2010 Shanghai China.
tender invites Singapore-based or registered companies with
operations in Shanghai to submit credentials and proposals for
services covering the six month period of the World Expo 2010
from 1 May to 31 October.
“Singapore’s participation at the
World Expo 2010 Shanghai China is an excellent opportunity for
us to share the story of its transformation with people around the
world. Singapore is known for its diverse blend of cultures
which is best exemplified in our vast array of distinctive local
cuisines. Having an F&B outlet offering local flavours at the
Singapore Pavilion will enable Chinese and international
visitors to experience the authentic tastes of Singapore and
ultimately entice them to visit our city,” said Mr. Ken Low,
Assistant Chief Executive, Marketing Group, STB.
Expo 2010 Shanghai China is expected to attract 70 million
visitors. Singapore’s efforts at the Shanghai World Expo will
be its largest since it started participating in the exhibition
in 1986, with a 3,000 square metre pavilion. Inspired by the main
World Expo theme of “Better City, Better Life”, the Singapore
Pavilion theme of Urban Symphony will invite visitors to
discover Singapore’s transformation into a model city to live,
work and play developed through innovative and sustainable
Resembling a music box, the façade of the
pavilion will draw visitors in to explore the pavilion as they
hear music emanating from its core. The musical odyssey through
the pavilion will continue through a symphony of flavours at
the F&B outlet and culminate in a breathtaking rooftop garden
which will showcase the best aspects of Singapore as a city in
The closing date for the submission of proposals is
17 August 2009.
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