Asia on the Road-Paris is a new MICE roadshow
that is bringing together MICE players from Asia Pacific to meet
with targetted French MICE buyers in Paris on 26 November 2009.
Organised by AB & Artho and supported by Meedex
(Meeting International Destination Experts), the roadshow will provide opportunities for Asian MICE players to meet
personally qualified French buyers who are interested in, and have
to, organise MICE events in Asia.
The French buyers attending the event
are from pharmaceuticals, automobiles, leisure, event planners,
special industries with global interest such as sports,
construction, assurance, medical, aerospace, agriculture, banking
"The French MICE business to Asia is encouraging with
great potential but MICE Asia lacks presence in France. Our
mission is to help MICE clients from Asia explore MICE business
potential in the French market, arrange meetings and secure
contacts among French planners and corporates. Additionally, this
will help our Asian partners to understand and appreciate the
French MICE market so as to further develop business
opportunities," said Adlina Borhan, senior partner of AB & Artho.
Asia on the Road-Paris will include a seminar
and workshop, table top meet with French buyers, cocktail dinner
and presentation by destinations.
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