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Asia (MICE) on the Road-Paris to Take Place 26 November 2009

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Asia on the Road-Paris is a new MICE roadshow that is bringing together MICE players from Asia Pacific to meet with targetted French MICE buyers in Paris on 26 November 2009.

Organised by AB & Artho and supported by Meedex (Meeting International Destination Experts), the roadshow will provide opportunities for Asian MICE players to meet personally qualified French buyers who are interested in, and have the potential to, organise MICE events in Asia.

The French buyers attending the event are from pharmaceuticals, automobiles, leisure, event planners, special industries with global interest such as sports, construction, assurance, medical, aerospace, agriculture, banking and more.

"The French MICE business to Asia is encouraging with great potential but MICE Asia lacks presence in France. Our mission is to help MICE clients from Asia explore MICE business potential in the French market, arrange meetings and secure contacts among French planners and corporates. Additionally, this will help our Asian partners to understand and appreciate the French MICE market so as to further develop business opportunities," said Adlina Borhan, senior partner of AB & Artho.

Asia on the Road-Paris will include a seminar and workshop, table top meet with French buyers, cocktail dinner and presentation by destinations.

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