Raging parties, mouth-watering Asian cuisine,
sizzling fashion and red-hot shopping deals are being promised for
the Singapore GP Season which returns 18 to 27 September 2009.
Commenting on the objectives behind the
Singapore GP Season, Ms Margaret Teo, Assistant Chief Executive
(Development Group) of the Singapore Tourism Board (STB), said,
“Singapore has the unique advantage of staging a Formula One race
right in the heart of the Marina area and in close proximity to
Singapore River and Orchard Road. Through the Singapore GP Season,
we want to provide a total race experience for spectators and
encourage them to explore our key tourism precincts which are
easily accessible and offer a wide range of lifestyle offerings.
Ultimately, we want to increase tourism expenditure among visitors
during the Singapore GP Season.”
Last year, 30% of those who attended Singapore
GP Season events were visitors. This is higher than the average
10-15% visitor participation usually seen at many other leisure
events. In addition, visitors who came for the race stayed one to
two days longer than the average visitor, and also spent two times
more than the average visitor on shopping, and three times more on
food and beverage.
The average length of stay in 2008 was 4.1 days
and the average per capita expenditure on shopping in 2007 was
Sin$337. The average per capita expenditure on F&B in 2007 was
This year’s Season has been shortened to the 10
days surrounding the race weekend. Some of the new events to be
featured are Asia On The Edge and Rev Up on Orchard, and returning
events such as Amber Lounge Singapore.
Asia On The Edge is a lifestyle festival with a
strong Asian focus and one of the key events under the Singapore
GP Season. Taking place at the Arts House and around the Empress
Place precinct from 18-27 September, it will showcase the best of
Asia through food, fashion, arts and crafts and a great, outdoor
Explaining the inspiration behind the festival,
Mr Colin Goh, General Manager, The Old Parliament House said, “In
its first year, Asia On The Edge attracted nearly 15,000 people
and saw extensive, positive media coverage of the festival both
locally and internationally. As a lifestyle festival with a strong
Asian focus, the festival sits well with STB’s positioning of the
Singapore GP Season. We are confident that this 10-day festival
will augment not only the Season, but also the Singapore River and
Empress Place as a key tourism precinct.”
True to its promise of being a lifestyle
destination, Orchard Road will not only present shopaholics a
range of special shopping deals and promotions, but also feature
street music, art and entertainment.
For the first time, visual arts lovers
will be able to experience the quirkiness and vibrant colours of
Brazilian neo-pop artist and sculptor Romero Britto in his
exhibition Britto in Singapore, brought in by the Opera Gallery.
His works will be on display at an outdoor exhibition in the urban
green rooms fronting ION Orchard as well as at the Opera Gallery
in the same building.
Mrs May Sng, Chairman of the Orchard Road
Business Association, said, “There is going to be much excitement
at Marina Bay during the Formula One race and all of us here at
Orchard Road are gearing up to add on to the festivities too.
Orchard Road is a great street with everything you could want in
one compact area and our diverse offerings at Rev Up on Orchard
will reflect this, from exciting shopping deals to visual treats
along the entire street.”
Lovers of pop opera group Il Divo are in for a
treat as the group will be performing hits from their latest album
‘The Promise’ at the Singapore Indoor Stadium on 21 September, in
what promises to be a spectacular musical and visual journey.
For race fans, renowned Formula One
photographer Paul-Henri Cahier will be showcasing for the first
time, his stunning photography of the world’s first Formula One
night race in The First Night Race Outdoor Photo Exhibition.
Returning after a successful run last year is
Amber Lounge Singapore, one of the world’s premier parties that
boasts the presence of drivers, teams, celebrities and models.
“I originally chose to hold an Amber Lounge
party in Singapore because I felt that it offered all the
qualities that I look for in a venue. Singapore is a world
renowned destination with a vibrant and sophisticated image and
those values fit perfectly with the Amber Lounge brand. I was
immediately impressed by the welcome I received when I first
traveled to Singapore to investigate the possibility of hosting an
Amber Lounge party and the enthusiasm I found amongst the local
community made things so much easier from a practical
perspective,” said Ms Sonia Irvine, Amber Lounge founder.
“Amber Lounge Singapore takes place on the 26th
and 27th September 2009 at the same venue as last year - Temasek
Reflection, and we will be working with our local partner, the
Conrad Centennial Hotel, once again. Most of the Formula One
drivers came into the party after the race last year and we had a
lot of international and Singaporean celebrities amongst our
clientele on both Saturday and Sunday. As always, our in-house DJ
kept the music pumping and the dance-floor was filled all night.
It was a fantastic launch weekend for our new venue and I’m
expecting that Amber Lounge Singapore in 2009 will be even
better,” she added.
In addition to the events under the Singapore GP
Season, September will also see many other staple events that
visitors and residents can continue to enjoy such as perennial
favourite One City Three Festivals showcasing Singapore’s unique
multicultural heritage with the Mid-Autumn Festival, Hari Raya
Aidilfitri and Deepavali celebrations.
Mr Edmund Chua, Assistant Chief Executive of the
Destination Experience Group at STB said, “The first Singapore GP
Season struck a chord with our audiences and helped to entrench
Singapore’s position as an exciting lifestyle destination. This
year, we will focus on reaching out to even more people - race
fans, corporate guests, leisure visitors and local residents. And
we’re not done yet. More events and activities are being planned
and will be revealed in the coming weeks. We welcome more industry
partners to leverage the opportunities presented by the Formula
One race and the Singapore GP Season to make the Season truly
special and this September a fantastic time to be in Singapore.”
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