The partnership between WIT - Web In Travel and ITB
Asia (Singapore, 21-23 October) will this year see WIT not only run its
conference alongside Asia’s largest travel trade event, but also run WIT
workshops and manage the ITB Travel Technology Pavilion at ITB Asia.
WIT 2009 will comprise WIT, The Main Event, on
Oct 20-21, the WIT Ideas Lab, Oct 22-23, 9-11am and the ITB Asia
Travel Technology Pavilion by WIT, Oct 21-23, 11am-6pm.
The two events first joined forces in 2008 with
the inaugural ITB Asia, which attracted a total of 6,208
delegates, 24.2% more than expected by event organiser, Messe
WIT 2008 was also the biggest in the event’s
four-year history with close to 400 delegates.
“It was a partnership that worked well for both
parties,” said WIT’s Producer Yeoh Siew Hoon. “It gave ITB Asia
access to a high quality conference focused on the most dynamic
segment of the travel industry, the online travel space, and it
gave WIT access to the global network and resource of the world’s
largest travel exhibition.
“We are pleased to expand and extend the
partnership and will work to improve the synergies between the two
Dr Martin Buck, Director of Messe Berlin
(Singapore), added, “The success of ITB Asia was proof that we had
met customer expectations by focusing exclusively on Asian source
markets, following a B2B format, running a high quality hosted
buyer programme, and putting our trust in the convenience and
professionalism of Singapore as the host venue.
“Initial survey results from delegates have
shown an 86% overall approval rating for the inaugural event. Over
95% said they would recommend their business partners to attend
ITB Asia. More than 94% said they would visit ITB Asia 2009.”
WIT 2009 will take up the theme of “Tough Love”.
“These are tough times and a new reality will emerge post-crisis.
It’s a time when everything will, and must, be challenged. We need
to give, and get, tough love to get our industry through its most
challenging period ever,” said Siew Hoon.
WIT will stay focused on finding opportunities,
smart ideas and real solutions.
A WIT ticket gives
delegates access to all WIT and ITB Asia-related events while
delegates to ITB Asia get a 20% off WIT rates.
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