ASIA Travel Tips.com

Malaysia Airlines launches Advanced Mobile Functions with SITA

Search ASIA Travel Tips .com Send to Friend ASIA Travel Tips.com Latest Travel News Tuesday, 8 December 2009

Malaysia Airlines has launched MHmobile - flymas.mobi - a new and comprehensive menu of mobile phone options developed by SITA Lab. Not only does it allow the airline’s 14 million passengers to book, pay, and check-in and board their flight by simply using their mobile phone but it also harnesses the capabilities of smart phones to offer passengers context-aware services using geolocation.

flymas.mobi also connects bookings to Facebook, TripIt and Dopplr enabling friends and colleagues to be informed about each other’s travel plans if they so wish.

Plus, it allows passengers to more easily check the status of a delayed bag, as it can link to SITA’s WorldTracer, a fully-automated system for tracing lost and mishandled passenger baggage used by more than 440 airlines and ground-handling companies worldwide.

“Malaysia Airlines took a strategic decision to partner with SITA Lab to develop an application which would go beyond anything that exists on the market today. We did not want to simply miniaturise our web site for use on mobile phones but to create an offering based on one web application, one link and one click with no download required. Our mobile services had to work well on web-enabled mobile phones,” said Malaysia Airlines CEO, Tengku Dato’ Azmil Zahruddin. “We are very satisfied with the result. flymas.mobi is comprehensive and the complexity of what has been achieved is hidden behind an interface that is friendly and very easy to use. Passengers can book and hold their flights. Pay for them. Receive a 2D boarding pass after check-in. Check flight status and timetables. If a bag is delayed that can also be followed up using flymas.mobi. We can also directly offer travellers special mobile deals based on their actual location.”

Jim Peters, SITA’s Chief Technology Officer and Head of SITA Lab, added, “What we have done is to ‘mobilize’ functionalities instead of miniaturizing them. The focus is on streamlining the passenger journey with only eight menu items. The user interface is optimized for all major mobile operating systems and most mobile devices on the market. Minimal data entry is required. With flymas.mobi, all the content is rendered to ensure a ‘fit’ on the passenger’s mobile screen regardless of the device being used.”

All major operating systems and manufacturers are supported including Blackberry (RIM), the iPhone, Android Google phone, Symbian (Nokia, Motorola, Samsung, Sony Ericsson) and Windows Mobile (HTC, LG, Samsung, Sony Ericsson). flymas.mobi supports any screen above 128 pixels.

See other recent news regarding: Airlines, Airports, Flights, Codeshare, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Videos, SITA, Malaysia Airlines, Mobile


Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also s
tay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Chef Wan, Chef Amporn and Chef Tammasak to Perform at Organic Gourmet Festival in Chiang Mai Golf: Hyatt Open 2014 in Hua Hin (Thailand) Raises Over 1.1 Million Baht This exclusive HD video interview with Mr. Vincent Hoogewijs, Regional Vice President and General Manager of the Four Seasons Hotel Bangkok, took place on 2 May 2014
Organic Gourmet Festival Hyatt Open 2014 Four Seasons Bangkok
Making a Difference: Hansar Hotels and Resorts' CSR Initiatives - Interview with CEO HD video tour of a Sea View and a Sea View XL Room at the luxurious Hansar Samui in Thailand ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Hotel CSR Hansar Samui ATR Simulator
Anantara Bangkok Riverside - Exclusive HD Video Interview with GM, Nikolaus Priesnitz GECAS to Lease 10 New Boeing Aircraft to Myanma Airways An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014
Anantara Riverside Myanma Airways Airbus A350
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
Advertising
Advertising
Contact Details | Privacy | About Us | ASIA Travel Tips.com © Copyright 1997 - 2014 - ASIA Travel Tips.com - All rights reserved