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Pan Pacific Hotels Group appoints Director Online Revenue and Distribution

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Pan Pacific Hotels Group has appointed Reddy Kalluru as Director, Online Revenue and Distribution. In his new appointment, Reddy will be responsible for optimising revenue and marketing opportunities through online channels for both Pan Pacific and Parkroyal brands managed by the group.

In his last role as Head of Online Marketing for online travel portal ZUJI. In addition, as Head of Media with Profero Singapore and its partnership with Batey Ads, Reddy was responsible for establishing electronic marketing in the media mix of several key advertising campaigns by Batey.

Reddy also served successful terms as Regional Business Development Manager, Southeast Asia at ENGAGE Asia, one of the leading internet advertising solution providers in Asia.

“I am pleased to be part of this significant milestone in the hotels industry, as it is beginning to truly harness the Internet in building brands, generating revenue and building customer loyalty,” said Reddy Kalluru. “A strong online marketing strategy will be key in improving company performance and return on investment through all online channels, as well as support Pan Pacific Hotel Group’s planned future growth objectives.”

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