Pan Pacific Hotels Group has appointed Reddy
Kalluru as Director, Online Revenue and Distribution. In his new
appointment, Reddy will be responsible for optimising revenue and
marketing opportunities through online channels for both Pan
Pacific and Parkroyal brands managed by the group.
In his last role as Head of Online Marketing for
online travel portal ZUJI. In addition, as Head of Media with Profero Singapore and
its partnership with Batey Ads, Reddy was responsible for
establishing electronic marketing in the media mix of several key
advertising campaigns by Batey.
Reddy also served
successful terms as Regional Business Development Manager,
Southeast Asia at ENGAGE Asia, one of the leading internet
advertising solution providers in Asia.
“I am pleased to be part of this
significant milestone in the hotels industry, as it is beginning
to truly harness the Internet in building brands, generating
revenue and building customer loyalty,” said Reddy Kalluru. “A
strong online marketing strategy will be key in improving company
performance and return on investment through all online
channels, as well as support Pan Pacific Hotel Group’s planned
future growth objectives.”
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