Thailand-based Astudo Hotel and
Resort Management Company has secured management rights for 10 new
properties due to open this year.
According to company CEO
Anthony McDonald, “Investors and owners realize that with tough
market conditions it is even more essential to have professional
management for their hotels, which can provide access to extensive
sales and marketing networks throughout the world.”
Having opened resorts in Samui,
Kui Buri, Koh Kood, Pranburi, Chumphon and Chiang Mai in the last
18 months, Astudo’s credibility as a fast growing professional
hotel operator for boutique properties is attracting more hotel
owners to their portfolio.
Astudo managed hotels carry one
of their four brands, depending on the type and positioning of the
property. “This enables the company to share marketing and sales
investment and effort across their whole portfolio of properties.
This is very attractive to owners of small boutiques who struggle
to get market visibility”, said McDonald.
The company is due to open its
first 100 rooms, 3 star budget city hotel called “The Base” on
Silom road early this year, with a second property to follow in
Manila later in 2009.
The company has targeted to
grow “The Base” hotels portfolio to a total of 10 properties by
Astudo’s vacation residence
brand “Le Bayburi” will open 3 new properties in the near term.
Projects will be in Samui and Phuket, adding to their existing
property in Pranburi. Other likely projects in 2009 for Le Bayburi
will be in Krabi and Koh Chang. Combined, these projects represent
an investment of over 3 Billion Baht, with a total of more than
Having invested over 700
Million Baht in their flagship X2 Design Resorts in Kui Buri (Hua
Hin) and Samui, the company is close to concluding management of
two new build X2 properties, with open dates planned for 2010. The
projects with a combined 100 rooms will be in Bangkok and one
In spite of the forecast drop
in tourism next year McDonald said, “I am very confident in the
medium and long term prospects for the industry. Market conditions
will be tough for sure, but with a focus on marketing and sales,
and continued support from the government agencies we forecast a
return to normal very soon”.
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