Exhibitors from more than 50
countries are expected to participate in AIME 2009.
Asia will be well represented
with a number of countries introducing new marketing measures to
attract meetings and incentives.
The Hong Kong Tourism Board
(HKTB) has established a “Meetings and Exhibitions Hong Kong”
(MEHK) office, tasked with providing one- top professional support
to MICE organisers. It is the first in a series of measures by
HKTB to ensure that Hong Kong stays ahead of the competition in
the global MICE sector.
The Hong Kong Government has
earmarked an additional HK $150 million for the HKTB to strengthen
its MICE promotions over the next five years. At AIME 09 the MEHK
office will introduce its marketing campaign “Hong Kong –
Visitors and Hosted Buyers can
also expect to see a stronger presence from Singapore, the
Philippines, Brunei and Macau, who have all increased their space
for AIME 09.
Other Asian countries returning
to AIME include Malaysia, Indonesia, Thailand, Japan, China, India
AIME also attracts strong
representation from the beautiful islands of the South Pacific and
participants in 2009 will include Fiji, with a larger presence
than previously, Cook Islands, New Caledonia, Vanuatu and Tahiti.
South Africa intends to
increase brand awareness at AIME 2009 with a larger stand, more
co-exhibitors and additional marketing through its sponsorship of
the Globe Restaurant & Bar, where you will be able to sample a
taste of South Africa.
Five years after its
establishment the Cape Town International Convention Centre
(CTICC) is hoping to gain approval - prior to AIME 09 - to create
the greenest building in South Africa – CTICC Phase 2.
The six-star green building
will be designed to use 40% less energy per square metre than the
present CTICC, 95% less potable water and 25% less waste to
landfill. The 30,000 square metre development, of which 9,500
square metres will be exhibition space, will incorporate water and
energy saving technologies including special wind turbines to
harvest electricity, while simultaneously ventilating the parking
Etihad Airways which has
previous exhibited under the Abu Dhabi banner is taking its own
75sqm stand at AIME 2009. LAN Airlines will also have its own,
larger stand space, while Qantas and Virgin Blue will have
significant booth space.
Dubai returns to AIME, once
again with a significant showcase of meetings and incentive
products and services from this rapidly growing Emirate.
Jumeirah Group, the Dubai-based
luxury hotel company that manages the world famous Burj Al Arab,
has confirmed that it will continue its determined commitment to
the Asia Pacific region by participating for the first time with
its own stand at AIME 2009.
“With the opening of our first
hotel in Asia, Jumeirah HanTang Xintiandi in Shanghai, in 2009,
and our ambition to open 12 hotels and resorts in the Asia Pacific
region by 2012, the Australian market and particularly AIME
represent a key priority for Jumeirah Hotels & Resorts,” said Tony
Cousens, Senior Vice President – Asia Pacific.
AIME 2009 will be held 17
and 18 February at the Melbourne Exhibition Centre, Australia.
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