The Great Hotels Organisation, a luxury sales
and marketing alliance, has launched a new promotion aimed at the
meeting and incentive market, offering added value and exclusive
benefits to the MICE buyer.
The “Great Events, Greater Value” promotion aims
to meet MICE
buyers’ needs by offering a standardised, value added package
across the entire meeting and incentive collection of the hotel
alliance. The special deal will
allow individual hotels to be more competitive by offering a
package to rival those offered by major global hotel chains.
Buyers making bookings through GHO’s global sales office will be
offered the following as standard for every hotel belonging to the
Great Hotels of the World and Special Hotels of the World Meetings
& Incentive collection for all bookings confirmed by 30 September
• Up to two complimentary bedrooms for the client site
inspection whether the event confirms or releases.
• Up to two
complimentary bedrooms for the on-site event team for the duration
of the event with late check-out.
• One complimentary upgrade,
for every 25 confirmed bedrooms per night.
• One complimentary
bedroom for every 50 confirmed bedrooms per night.
office for the event organiser for the duration of the event.
Free internet connection in the main meeting room for the duration
of the event.
• A €100 voucher to spend on accommodation at any
member hotel for every €40,000 confirmed (up to 400).
Barnes, chief operating officer at GHO, said, “These are
challenging times for all involved in the MICE industry. This
prompted us to carry out in-depth research into the requirements
of MICE buyers in today’s changing market. Our results show that
buyers are looking for added value without extra cost, flexibility
and fast responses. To ensure we deliver exactly what buyers want,
in addition to our “24 hour response” policy, we have standardised
a range of added-value benefits across the entire alliance that
are exclusive to enquiries that come through GHO.”
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