Fairmont Hotels & Resorts has extended its
partnership with German automaker BMW to include a complimentary
hotel bicycle service featuring BMW Cruise Bikes.
across Canada will introduce these state-of-the-art bikes as the
newest benefit for guests, granting active and adventurous
travelers the opportunity to explore the vibrant cities and
stunning landscapes of Fairmont’s distinctive locales.
to offering a selection of BMW Cruise Bikes, each hotel will also
boast a variety of child-sized BMW bikes, allowing families to
enjoy the great outdoors together.
The perfect companion for
both busy urban streets and scenic trails, the BMW Cruise Bike
promises a smooth ride on any surface, thanks to a distinctive
design and a Suntour suspension system. A striking frame, achieved
through hydro-forming manufacturing, an advanced process using
high-pressure water to allow the walls of the tube to expand
inside a mold and free the aluminum of any shape restrictions,
complements other original features including an integrated brake
routing system that enables riders to stop on a dime.
“BMW’s stylish Cruise Bikes will allow our guests even greater
access to experience the destination and reinforce Fairmont’s
reputation of providing guests with thoughtful services that make
their travels more convenient, comfortable and memorable,” said
Brian Richardson, Fairmont’s Vice President, Brand
Marketing & Communications.
With a diverse collection of iconic hotels and
picturesque resorts throughout Canada, guests will have no trouble
putting the bicycles to use in exploring the sundry sights and
landscapes of Fairmont’s unrivalled destinations.
Chateau Whistler offers unsurpassed biking trails, from paved
paths to thrilling mountain descents, ideal for the athletic
traveler, and Quebec’s Fairmont Le Château Montebello is every
nature-lover’s dream getaway, with bike pathways through woods
where riders are certain to spot local wildlife. For guests hoping
to see some city sights, Fairmont Château Laurier is the perfect
starting point before biking past Canada’s Parliament Buildings,
or the area’s historic ByWard Market, where riders will find
quaint cafes, boutiques and more.
“We are very pleased to
offer Fairmont customers this unique experience,” said Tracy
Bulmer, Accessories and Lifestyle Product Manager, BMW Group
Canada. “The bike program will provide guests with an adventurous
way to explore their surroundings while getting the ‘BMW
Experience’ on a Cruise Bike.”
As part of the new bicycle initiative,
Fairmont is offering FPC members priority access when
reserving the bikes. Free to join, Fairmont President’s
Club provides guests with special benefits and
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