SAS Group and Amadeus have signed a 10 year technology
partnership for the provision of a new generation passenger service
Amadeus will implement the new
technology platform for the SAS Group of airlines through a phased
migration process which will start in 2010.
partnership, Scandinavian Airlines, Widerře and Blue 1 will adopt
the full Amadeus Altéa Customer Management Solution to manage
their global sales and reservations, inventory and departure
The SAS Group of airlines will also
adopt the Amadeus e-commerce suite of solutions, to support their
commercial websites and drive online sales alongside their
existing e-commerce systems.
“We are pleased to have
signed a long-term agreement that will replace our legacy
passenger service systems with a modern and standardized community
solution”, says Mats Fagerlund. Senior Vice President & CIO SAS
Amadeus Altéa CMS comprises a fully integrated
platform that delivers operational efficiencies across an
airline’s passenger service systems. Its central repository of
customer data facilitates enhanced exchange of travel records and
profiles, from reservations through to check-in. Further, Altéa
CMS is a shared platform used by over 100 airlines and offering
connectivity to over 100,000 travel agency locations worldwide,
A shared platform is especially relevant in the
current economic environment.
“Shared costs to maintain
and further develop the system, a variable per passenger boarded
fee structure and eased integration with an airline’s commercial
partners who use the same platform, including travel agencies, all
mean incomparable cost efficiencies for the SAS Group,” said Julia Sattel, Amadeus’ Vice President, Airline IT.
Airlines is also the eleventh member of the Star Alliance to
select our suite of customer management technology. With these
unique advantages in perspective, we are confident Amadeus
technology can support SAS Group’s revamped strategy.”
date over 50 airlines have opted for the full Altéa CMS suite,
while some 100 other airlines use at least one component of Altéa
CMS. The adoption of the new technology platform means that
Scandinavian Airlines will also align to the Star Alliance Common
IT Platform (CITP), which is based on the same technology.
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