In a first for Canadian airlines, Air Canada customers
can now start watching movies and enjoy other on-board entertainment
from the moment they take their seats on the aircraft up to the time
"Now, with the approval of the
Canadian government, we can begin safely offering this
amenity before and during take-off and while landing so
that our customers can enjoy the greatest shows on
earth, and not just in the skies," said Louise McKenven, Senior Director Product Design - Marketing,
at Air Canada. "The increased availability of our in-flight
entertainment will make flying even more fun and pleasurable for
our customers, not least by reducing the likelihood they will be
left hanging by having the flight end before their program is
The expanded service takes this month and
coincides with a stellar new monthly movie line-up. A parade of
Oscar winners will make their in-flight debut aboard Air Canada,
including Slumdog Millionaire, named best picture at the 2009
Academy Awards, as well as The Reader, Frost/Nixon, Milk, The
Curious Case of Benjamin Button, Doubt, and The Class.
who have already seen these films can choose from a wide range of
other movies or hundreds of hours of TV programming, including the
HBO hits Big Love, Entourage and True Blood. There is also digital
audio entertainment offering more than 100 CDs, including Bruce
Springsteen's new album, Working on a Dream.
safety, some restrictions apply. Customers will be able to use Air
Canada's in-flight entertainment system to watch movies,
television shows or listen to music immediately upon boarding.
However, under safety protocols approved by Transport Canada,
passengers will be required to use only "ear bud" type headsets.
As well, in order that programs can be interrupted for safety
messages and other information, use of personal entertainment
devices, such as ipods, will only be allowed once the aircraft is
in-flight and the captain has granted permission.
provides all customers with a personal entertainment system at
each seat back on board all its aircraft. The digital quality
audio and video on-demand system offers a choice of films, TV
shows and CDs totalling over 300 hundred hours of entertainment.
other recent news regarding: