Marriott International has made three new area sales
and marketing appointments in Continental Europe: Theo Ocks for Western
Europe, Vicky Varfis for Eastern Europe, and Iris Baugatz for Central
All three area directors of sales and
marketing are based in Eschborn, Germany, and are together
responsible for nearly 100 properties in 22 countries, across five
lodging brands: JW Marriott Hotels & Resorts in the luxury tier;
Marriott Hotels & Resorts and Renaissance Hotels & Resorts in the
upscale-deluxe tier; Courtyard by Marriott in the select-service
category; and Marriott Executive Apartments in the extended-stay
Theo Ocks has
been named area director of sales and marketing for Western
Europe. He was previously cluster director of marketing in Jakarta
responsible for two Ritz-Carltons, the JW Marriott and the
Mayflower (Marriott Executive Apartments) in Jakarta. His previous
assignment was country director of sales and marketing for 35
Accor hotels in Indonesia.
Ocks also has experience as director of sales
and marketing in the Accor Hotels and Resorts National Sales
Office in Luxembourg. Prior to joining Accor, he was with Radisson
SAS Hotels in the United Arab Emirates as director, worldwide
accounts and manager Travel Industry and Global Distribution
He has a Bachelor's degree in hotel
administration from The Hague with a major in marketing.
Vicky Varfis is
the new area director of sales and marketing for Eastern Europe.
Varfis started her hotel career at the Athens Ledra Marriott Hotel
as sales coordinator in 1984. Over the following years, she was
promoted to sales executive, sales manager and finally senior
Sales manager at the same property.
From 1993 to 1998, Varfis held assignments with
Business Circle, as director of conference and incentive; with
Hotel Pentelikon, as director of sales and marketing; and as
Greece's representative for ISL Worldwide for the FIBA World
Basketball Championships Athens 98 Hospitality program.
In November 1998, Varfis rejoined Marriott as
director of sales and marketing at the Athens Ledra Marriott
Hotel. She was awarded the Sales Leader of the Year for Marriott
Continental Europe Region out of 37 hotels in the year 2000. Two
years later, in 2002, Vicky and her team were named Global Sales
Team of the Year for Marriott International worldwide out of 1,800
In March 2006, Varfis transferred to the Cairo
Marriott Hotel & Omar Khayyam Casino and took over the position of
director of sales and marketing there. Since February 2008 she has
been deputy general manager at the Elounda SA Hotels & Resort &
Spa on the island of Crete, Greece.
Varfis also is a certified trainer for Marriott
Iris Baugatz has
been appointed area director of sales and marketing for Central
Europe. In this position, she will be responsible for the sales
and marketing activities of currently 38 hotels in Germany,
Austria and Switzerland.
Baugatz joined Marriott in 1997 as sales
representative at the Courtyard by Marriott Berlin-Teltow. She
then held assignments at the Stuttgart Marriott Hotel Sindelfingen
(sales manager, director of sales and director of sales and
marketing). In 2003, Iris transferred to Berlin and became a
member of Berlin Marriott opening team as a director of sales.
After a successful launch of the Berlin
Marriott, Baugatz moved to Hamburg in October 2004 and took over
the sales and marketing responsibilities at the Hamburg Marriott
Hotel. She did an outstanding job there, and in 2006 her team was
recognized as Sales & Marketing Team of the Year.
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