The Macau Government Tourist Office (MGTO) is hosting
a four-day IAPCO & Macau Regional Seminar on organizing congresses. The
seminar is geared toward professional congress organizers (PCOs), events
management companies and other meetings industry based businesses in
Macau and the Pearl River Delta. The event is being organized by the
Macau Business Tourism Centre.
IAPCO, which stands for "The International
Association of Professional Congress Organizers", is a non-profit
organization founded in 1968 that represents professional
organizers and managers of international congresses, conventions
and special events. IAPCO is committed in raising the standards of
service amongst its members and other sectors of the meetings
industry by means of continuous education and interaction with
This regional seminar will take place from 16 -
19 March at the Four Seasons Hotel, Macau. The objective is to
provide an educational opportunity for people in the business
tourism industry to further develop their customer service and
event planning skills and features internationally renowned guest
speakers who are experts in the congress industry. This will be
IAPCO's only seminar specifically on professional conference
organizing occurring in Asia in 2009.
The Director of MGTO, Engineer Mr. João Manuel
Costa Antunes, said that the seminar offers an opportunity to
industry professions from throughout the PRD and China.
"MGTO is seeking to nurture the MICE industry of
Macau and we are eager to organize more professional training," he
said. "With this seminar we are able to spread the benefits even
broader and provide businesses with training that can help them
being more successful in the meetings industry."
The seminar aims to help attendees learn how to
approach customers and once they get business, how to provide them
with better service in organizing their meetings. Mr. Antunes said
that the seminar should also help Macau secure more business
events due to the networking opportunity that it presents. The
speakers themselves are very influential in the global meetings
market and Macau industry leaders will have an opportunity to
share information with a wide spectrum of professionals from other
parts of Asia who will also be in attendance.
The significance of hosting this regional
seminar in Macau is not just an opportunity to work closer with
IAPCO, but also for MGTO to capitalize on the relationships being
established in the long run, which will themselves become a very
powerful and effective promotional tool. The theory is that the
more industry professionals come to experience what Macau has to
offer, the more Macau can promote itself as an appealing and
competitive MICE destination.
"The IAPCO seminar is giving us a good
opportunity to showcase the 'New Macau' to a number of very
influential people," Mr. Antunes added.
Mr. Antunes said that the timing of the seminar
could not be better.
"The MICE industry around the world is facing
some challenging times. It is important for everyone to work even
harder to bring business to Macau - no one can afford to simply
sit and wait for business to land at the doorstep. Incentive
groups tend to book 1-2 years in advance while Convention 3-4
years out. This means there are still lots of business decisions
being made right now. We are trying to make sure local businesses
have the training they need to approach and service the market
even more successfully."
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