Sydney has been selected as the host city for the
incentive travel trade event, Dreamtime, which aims to generate future
business for Australia’s high yielding business events sector.
The seven day event, organised by Tourism
Australia, is expected to attract around 100 business events
decision makers (buyers) and 20 international media from
Australia’s key markets of Asia, Europe, Japan, New Zealand, the
United Kingdom, and the United States of America.
“The climate for the business events sector will be tough in
2009, however events such as Dreamtime are part of Australia’s
long term commitment to build the country’s share of the global
business events market,” said Tourism Australia’s Head of Business
Events Australia, Joyce DiMascio.
Dreamtime provides influential decision makers for high
yielding corporate meeting and incentive businesses with the
opportunity to meet face-to-face with tourism businesses and
experience Australia first-hand at one event.
The seven day
Dreamtime 2009 program will see international buyers and media
spend five days in the host city, Sydney, and two days at a second
destination within Australia (either Melbourne, Sydney, Adelaide,
the Northern Territory, or Sunshine Coast/Brisbane) for
Mr Jon Hutchison AM, Chief Executive
Officer of Business Events Sydney, said he was delighted that his
organisation had been successful in securing the rights to host
Dreamtime this year.
“Together with our partners we are
eager to host this prestigious event and are confident that Sydney
will exceed expectations of buyers and sellers,” Mr Hutchison
said. “The innovative program will deliver experiences that are
new and dynamic covering culture, arts, entertainment, the
environment and indigenous culture.”
was last staged on the Gold Coast in 2006. It was first held in
1992 and has previously been held in Sydney, Alice Springs, and
Uluru, with official airline partner, Qantas.
said the event had been ‘refashioned’ this year to reflect the
changing focus in the business events sector.
“This year we
are taking some big steps to refashion Dreamtime to ensure that it
continues to be in line with the changing needs of our business
events customers worldwide,” Ms DiMascio said. “In addition
to the host city program, Dreamtime will also showcase other parts
of the country through a new educational destination program.”
During the year end 31 October
2008, Australia received 193,100 visitors for conventions or
conferences, an increase of 5% year-on-year. While the
market is relatively small in terms of visitor numbers, the
average spend per conference / convention visitor is around three
times the average per visitor spend of all visitors to Australia.
Dreamtime 2009 is scheduled to be held in
October. The final dates are yet to be confirmed.
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