Rockwell Group Europe (RGe) has teamed up with
Starwood Hotels & Resorts Worldwide to design the W Paris-Opéra, W
Hotels debut in France.
Diego Gronda, Managing and Creative
Director of RGe, the Madrid satellite office of New Yorks
Rockwell Group founded by David Rockwell, is leading the design
team on this innovative project scheduled to open in 2011.
Owned by Barcelona-based Meridia Capital,
the hotel occupies an elegant 1870s Haussman-era building located
across the street from the famous Opéra Garnier and near Galeries
Lafayette and Place Vendome in the 9th Arrondissement.
Taking the W brand into Paris, the European
capital of fashion, will mark a true milestone in Ws global
expansion into the worlds most exciting and vibrant
destinations, said Eva Ziegler, Global Brand Leader, W Hotels
Worldwide and Le Méridien. Through W Paris-Opéra, we will further
demonstrate our passion for fashion as well as our leadership in
cutting-edge design, setting the stage for Ws unique lifestyle
programming, which will make W Paris the coolest place in the
ground level and mezzanine floors of the 19th century building have spectacular views of the Opéra and provide the perfect setting for a signature W Living
Room where guests and locals are invited to mix, mingle and relax
in a stylish social atmosphere. Along with a new modern concept
restaurant, W Paris-Opéra will feature a destination bar, a
state-of-the-art fitness facility and 90 stylish guest rooms.
Speaking of their design concept, Mr. Gronda
said, For the
first W Hotel in Paris, we wanted to give guests an unforgettable
experience of the light and energy emanating from this incredible
city. Our design feeds off the elegance, history, richness and
radiance of the city, while layering in the contemporary cool and
light-hearted approach of the W brand. Our goal was to transform
this historic building into a W Hotel that literally shines with
innovative and unexpected details, materials and technology.
An oversized undulating wall of light is the central design
feature that defines the building from the inside and from the
street as it weaves through the public spaces, secret corners of
DJ booths and martini bars, through the corridors and finally into
each guest room. This programmable wall of light can transform
based on season, event or time of day to create a festive and
celebratory atmosphere, bringing the historic building to life
with sophistication and a glowing vibrancy. This central feature
initiates a dynamic dialogue with the street, introducing people
to the magic of the W Hotel before they enter and are dazzled by
the dramatic vaulted ceiling supported by ornate Corinthian
columns. To invite guests and locals to the W brands world of
WOW, RGe will add life to this historic space with an innovative
installation of projected images from nature upon arrival that
will change throughout the day.
Guest rooms and suites,
including W Hotels renowned WOW suites and Extreme WOW suites (W
Hotels take on the traditional Presidential Suite), feature
three-meter ceiling height and breathtaking views of the Opéra.
All W suites will boast an existing fireplace, white marble
bathrooms and oversized dressing rooms, the perfect place for
guests to prepare for a night out in Europes fashion capital.
According to David Rockwell, Founder and CEO of
Group, I am thrilled at this fantastic opportunity for Rockwell
Group Europe their knowledge of and experience in creating
transformative and evocative spatial experiences will be a perfect
fit for this new W Hotel in Paris.
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