Thailand-based Centara Hotels & Resorts, has
said that it intends to acquire more properties to manage in
addition to operating its own properties, following the success of
its first managed hotel, the Centara Duangtawan Hotel in Chiang
The company anticipates the
proportion of its hotel management business and own-hotel business
will change to 40:60 over the next five years from its present
level of 20:80.
In the four years since the Centara
Duangtawan has been under Centara management, the hotel’s
performance has exceeded anticipations.
which currently has 23 hotels and resorts in its portfolio,
manages eight of the properties for other owners. The company
directly owns nine of its properties, with another four owned
through joint ventures.
“We have a target for
increasing our number of properties to 65 within the next five
years,” said Gerd Steeb, president of Centara Hotels & Resorts.
“These will be both in Thailand and overseas, and will include a
substantial number of managed properties.
“Following the successful opening of the Centara Grand Mirage
Beach Resort Pattaya our intention is to open other theme hotels,
and we currently have Hua Hin and Phuket under consideration.”
“Our strategy also includes the creation of a new
mid-priced brand next year, which will enable us both to build on
our presence in existing destinations and to go into new
The group is eyeing hotel management business
in the Middle East, India, China, Asia Pacific, and South East
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