The Marriott Global Sales Office in Dubai has
reported an impressive 20% growth in sales for 2008 across the
Middle East and Africa.
The increase in sales has been attributed to a
phenomenal 42% surge in online bookings as well as an
increase in reservations through the Marriott Global Reservations
Center – reflecting the resilience of the hospitality sector and
its growth potential across the Middle East and Africa region. Egypt
continued to be the favored leisure destination closely followed
by Dubai, London, Paris and Vienna.
In his comments
on the sales, Mr. Samir Daqqaq, Vice-President, Marriott Global
Sales – Middle East & Africa, said, “In these very challenging
times for business across the globe, we have achieved significant
increase in sales, which epitomizes the innovative way of doing
business at Marriott. Our multi-pronged approach helped us provide
the sales impetus and maximizing our efforts – our Sales
Revolution blitz reflects our proactive strategy to strengthen our
relationships with our customers amidst the challenges.”
Marriott has recently launched a
unique Sales Revolution Initiative aimed at drumming up
business in the region during the tough economic slowdown.
The Sales Revolution Initiative involves Marriott
International hotels across Middle East and Africa and the
Marriott Global Sales network – including UAE, Saudi Arabia,
Kuwait, Qatar, Bahrain, Jordan, Syria, Lebanon, Egypt, Turkey,
Tunisia, Algeria, Morocco, Nigeria, Uganda, Kenya and South
Africa. As part of the initiative, Sales Blitzes are organized
every Tuesday to customers in each city. Dressed in special
Marriott Sales Revolution outfits, participants highlight the
latest promotions and packages across the various markets.
has also launched what it calls the Imtiaz Program – an initiative specially
targeting the government sector, which resulted in a whopping 71% increase in government segment bookings from the Middle
East and Africa.
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