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United Airlines appoints Tony Cervone as Chief Communications Officer

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UAL Corporation, the holding company whose primary subsidiary is United Airlines, has appointed General Motors Corporation communications veteran Tony Cervone as chief communications officer and senior vice president-Corporate Communications.

Cervone will oversee internal and external communications, media and public relations, crisis communications and partnership communications with Star Alliance and Continental. He joins United effective February 16 and will report to Pete McDonald, executive vice president and chief administrative officer.

Prior to joining United, Cervone served as communications vice president, global strategy and operations for GM. In that role, he led communications teams for GM's four global regions and oversaw product and brand communications, financial communications, executive communications, and a number of other internal and external communications teams.

The company has also given a broader strategic role for Rosemary Moore in her position as senior vice president-Corporate and Government Affairs, with a greater focus on industry, governmental and corporate affairs and public responsibility.

Moore's responsibilities also will include oversight of corporate image and reputation, and corporate social responsibility, including the environment and social investment. She also will oversee management of issues facing the company and the industry regarding public policy. She will report to United Chairman, President and CEO Glenn Tilton, who also is serving as chairman of the Air Transport Association, for the next two years.

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