ASIA Travel Tips.com

UK Hotel Industry Performance in August 2009

Search ASIA Travel Tips .com Send to Friend ASIA Travel Tips.com Latest Travel News Monday, 5 October 2009

Year-to-date August 2009 hotel performance indicators in the UK confirm a minor, yet positive swing, signifying a slowdown in market decline.

According to MKG Hospitality’s market monitoring database HotelCompSet, the average Occupancy Rate (OR) in August 2009 reached nearly 72%. Although this still represents a decrease of 4.7 percentage points compared to August 2008, the decline is less significant compared to the beginning of the year. Meanwhile, the rate of decline in Average Daily Rate (ADR) and Revenue per Available Room (RevPAR) also stabilised, reaching £74.7 and £53.7, respectively.

“These performance indicators have a long way to go before suggesting a recovery, but they are indeed a positive sign. The next few months however will be crucial in determining if the hotel cycle is spinning in the right direction; that OR change continues to climb and ADR remains stable,” said Director of Development, MKG Hospitality, Vanguelis Panayotis. “In order for this to occur, improvement should really come from the corporate clientele segment.”

Overall, UK city destinations recorded the most promising OR performances, such as London (82.4%), Cardiff (68.8%) and Manchester (70.8%), all posting lower decreases in August than in previous months. Spurred by leisure demand, Edinburgh managed to record OR growth again (+3.3 points), and together with only a small ADR drop, sustains a stable RevPAR. London recorded the best RevPAR improvement.

“While we have experienced declines over the past year, much like the rest of the industry, we’re finally beginning to see positive signs of recovery. One particularly positive indicator is the increase in interest from guests in our Wyndham Rewards loyalty programme, which to date, is up nearly 150% in the UK,” said Senior Vice President and Managing Director, EMEA, Wyndham Hotel Group, Michael Poynter. “Looking to the years ahead, hotel occupancy will continue to recover, however it will be some time before we reach previous levels.”

UK tourism is expected to grow in the last quarter of 2009, as consumers begin to regain confidence and more importantly businesses start to spend again. If a favourable exchange rate continues, international visitors, namely short haul Europe and emerging markets will also drive results upwards.

What seems to be more important for UK occupancy however is domestic tourism. Since April 2008, OR started to fall drastically when domestic overnights continued their sharp decline, then ran almost parallel every month until today. When domestic overnights improved, so did OR. Along with business segments, domestic tourism should sway the balance and ultimately make the difference on how promising the year ends.

Although not booming, the last 12 months have not been the disaster first anticipated, with many hotel projects still going ahead and still many planned for 2010 – almost 14,000 rooms were created in 2008, a 6% growth over 2007. Meanwhile, according to the British Hospitality Association, almost 40,000 rooms are still planned for up to 2015.

London will see much of this development, as investors of course target openings before the 2012 Olympic Games; 13,000 new hotel rooms estimated to be built.

“In the second half of 2008, the market changed quite abruptly and it will take time for it to rebound to 2007 levels. The drop has been larger in provincial markets and London has proven somewhat more resilient. Like virtually all hotel operators in the UK, we are witnessing a decline in occupancy and rates. However, despite the continued turmoil, we are expecting a slight improvement in the remainder of 2009, particularly occupancy levels,” said Director Business Development, The Rezidor Hotel Group, Pedro Raposo.

See other recent news regarding: Airlines, Airports, Flights, Codeshare, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, MKG, London, Performance, August 2009


Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also s
tay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
HD video of a Deluxe Room, Regency Club Room and a Suite at the Hyatt Regency Hua Hin and The Barai in Thailand Golf: Hyatt Open 2014 in Hua Hin (Thailand) Raises Over 1.1 Million Baht This exclusive HD video interview with Mr. Vincent Hoogewijs, Regional Vice President and General Manager of the Four Seasons Hotel Bangkok, took place on 2 May 2014
Hyatt Regency Hua Hin Hyatt Open 2014 Four Seasons Bangkok
Making a Difference: Hansar Hotels and Resorts' CSR Initiatives - Interview with CEO HD video tour of a Sea View and a Sea View XL Room at the luxurious Hansar Samui in Thailand ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Hotel CSR Hansar Samui ATR Simulator
Anantara Bangkok Riverside - Exclusive HD Video Interview with GM, Nikolaus Priesnitz GECAS to Lease 10 New Boeing Aircraft to Myanma Airways An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014
Anantara Riverside Myanma Airways Airbus A350
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
Advertising
Advertising
Contact Details | Privacy | About Us | ASIA Travel Tips.com © Copyright 1997 - 2014 - ASIA Travel Tips.com - All rights reserved