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Starwood has opened its Aloft brand’s first
adaptive re-use project in the heart of downtown Dallas. Aloft
Dallas Downtown is located in a historic railroad freight depot,
now transformed into the city’s newest hotel complete with 193
rooms, accessible technology and a trendy atmosphere.
Aloft Dallas Downtown occupies an eight-story
antique building built in 1924 as a Santa Fe Railroad freight terminal
and commercial dry goods warehouse. Evoking an era when train
tracks formed the arteries of the commercial district, the sleek
new hotel delivers the Aloft brand’s signature, urban-influenced
design elements, while incorporating the building’s distinct,
structural attributes including original buff brick, large
windows, structural pillars and high ceilings.
“While all of Starwood’s nine lifestyle
brands are candidates for adaptive reuse projects, Aloft is
particularly well-suited based on its urban design aesthetic and
appeal to savvy travelers,” said Brian McGuinness, Senior Vice
President of Specialty Select Brands for Starwood. “In this case,
an 85 year-old railroad depot was successfully transfigured into a
modern, hip hotel by incorporating the loft-like design scheme,
high ceilings, open floor plans and large windows that are
characteristic of Aloft.”
The transformation of the
original train depot into Aloft Dallas Downtown was completed over
a three-year period under the direction of architecture and design
team at One Group Design, LP.
“The designer did a fabulous
job marrying the old building with the new. We essentially dropped
a new, ultra-modern building inside the bones of a warehouse that
is on the historic register,” said General Manager Al Hunter.
“This concept preserves the history of Dallas and showcases all
the Aloft brand’s modern amenities.”
Aloft Dallas Downtown
is pursuing LEED certification – an internationally recognized,
third-party certification for the design, construction and
operation of high-performance green buildings established by the
U.S. Green Building Council (USGBC). The hotel features natural
materials like cork and sustainable wood veneers, and in-shower
product dispensers replace non-biodegradable bottles to reduce
landfill waste. In addition, nearly 75% of the demolition
debris was re-used below ground in the lower-level meeting and
ballroom spaces.
Located at 1033 Young Street,
Aloft Dallas Downtown is just steps from City Hall and the Dallas
Convention Center. Also nearby are the American Airlines Center,
the Arts District and the corporate offices of AT&T, Deloitte & Touche and PricewaterhouseCoopers.
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