To keep up with the latest looks and trends,
fashion lovers across Asia Pacific are expanding their wardrobes
with outfits from overseas online malls and boutiques, according
to the Visa e-Commerce Consumer Monitor.
Among the 2,380 respondents across the region
polled for the survey, the most popular online purchases on
overseas websites in the past 12 months were clothes/shoes (12%),
followed by airline tickets and travel accommodation (10%). Clothes/shoes (53%) were also the most popular
local and overseas online shopping category overall.
Mohamad Hafidz, regional head, e-commerce, Asia
Pacific, Visa, said, ďIt has been predicted that consumer
e-commerce sales in Asia Pacific will reach US$168.7 billion by
20112. As online shopping carts continue to be filled with the
seasonís latest lines, Visa is working to promote a safe online
payment environment by securing all points in the electronic
payment process - from payment terminals at merchants to online
From exclusive deals to budget steals, respondents
said they are getting their shopping fix from overseas websites
because products and services were not available on local websites
(46%), it was cheaper for them to purchase from overseas
websites (25%), and because overseas websites have a wider
selection of products/services (11%).
In the 12 months ending
March 2009, respondents reported spending US$1,097 on overseas
websites, which represented almost one-third (30%) of the average
consumer ecommerce spending of US$3,743 in Asia Pacific.
Overall, the regionís top spenders on online overseas purchases
were from Singapore (US$1,892), Japan (US$1,827) and India
majority of respondents, the main overseas online shopping
destination was the US, with respondents from Singapore (61%),
Australia (53%), India (43%), Japan (16%) and Korea
(15%) saying most of their international online purchase were from
websites located in the US.
Among the respondents, while both
sexes tend to shop online (women 89%; men respondents 86%),
women were more likely to buy clothes/shoes online (61% for
women, 46% for men).
Visa e-Commerce Consumer Monitor Q1 2009
January to March 2009, Ipsos conducted 2,380 online interviews
on behalf of Visa with internet users (those who access the
internet at least once a week) aged 18 to 49 years from six
countries and territories (China, Singapore, Japan, Korea,
Australia and India) in an effort to measure their online usage
See other recent news regarding: