Korean Air Sponsors Russia’s State Hermitage Museum

A Korean language guide service has become available for the first time at Russia’s State Hermitage Museum in St. Petersburg.

“Korean Air is excited to introduce the Korean language, a proud legacy of our culture, in the multimedia tour guide services of the State Hermitage Museum. We believe that this sponsorship will enhance the level of cultural exchanges between Korea and Russia,” said Mr. Yang Ho Cho, Chairman and CEO of Korean Air.

Korean Air has also signed a Memorandum of Understanding for further sponsorship over a five year period to produce the museum’s promotional materials, such as visitor guide maps and exhibition posters.

“Our further sponsorship agreed through the MoU is another long-term means to contribute to the State Hermitage Museum. This is the latest move in Korean Air’s commitment to enhancing cultural ties between nations and people. As a ‘corporate cultural ambassador’, we will continue to look for ways to connect communities and cultures around the world,” Mr. Cho added.

The State Hermitage Museum is one of the largest and most renowned museums in the world, with 2.9 million works of art and one of the oldest galleries and museum of human history and culture in the world. More than 2.6 million visitors annually tour six buildings to view the vast collection.

The previous multimedia guide had provided information about the artworks on display in six languages – Russian, English, German, French, Italian and Spanish.

Through Korean Air’s sponsorship, Korean has become the first Asian language included in the guide and tens of thousands of Korean visitors can now appreciate the State Hermitage Museum’s 352 displayed pieces in more depth with lively explanations in the Korean language.

As a leading global carrier, Korean Air has made continuous efforts to spread Korean cultures around the world. Since February 2008, the airline has been sponsoring the multimedia guide service of the Louvre Museum in Paris, introducing Korean language service.

To celebrate Korean Air is now presenting special edition baggage name tags, printed with the world renowned artwork “Woman Holding a Fruit” by Paul Gauguin, to its First and Prestige class passengers travelling on Incheon-Moscow and Incheon-St. Petersburg routes.

Travelers flying Korean Air from Incheon to Moscow or St. Petersburg in all cabin classes are also being offered 50% discount coupons for the new multimedia guide, providing detailed explanation of the Hermitage collection in seven languages.

In addition, Korean Air will introduce its “Flying Art Ambassadors” service on the St. Petersburg-ncheon route later this year.

Selected and trained cabin attendants will provide information about museums, tour programs and other cultural knowledge about St. Petersburg to passengers departing from Incheon.

On Korea bound flights, the Ambassadors will introduce museums and cultural and tourist sites in Korea to Russian passengers, using Korean Air’s City Guidebook published in 2008.

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