A Korean language guide service has become
available for the first time at Russia’s State Hermitage Museum in
“Korean Air is excited to
introduce the Korean language, a proud legacy of our
culture, in the multimedia tour guide services of the
State Hermitage Museum. We believe that this sponsorship
will enhance the level of cultural exchanges between
Korea and Russia,” said Mr. Yang Ho Cho, Chairman and
CEO of Korean Air.
Korean Air has also signed a
Memorandum of Understanding for further sponsorship over
a five year period to produce the museum’s promotional
materials, such as visitor guide maps and exhibition
“Our further sponsorship agreed
through the MoU is another long-term means to contribute
to the State Hermitage Museum. This is the latest move
in Korean Air’s commitment to enhancing cultural ties
between nations and people. As a ‘corporate cultural
ambassador’, we will continue to look for ways to
connect communities and cultures around the world,” Mr.
The State Hermitage Museum is one of
the largest and most renowned museums in the world, with
2.9 million works of art and one of the oldest galleries
and museum of human history and culture in the world.
More than 2.6 million visitors annually tour six
buildings to view the vast collection.
The previous multimedia guide had
provided information about the artworks on display in
six languages – Russian, English, German, French,
Italian and Spanish.
Through Korean Air’s
sponsorship, Korean has become the first Asian language
included in the guide and tens of thousands of Korean
visitors can now appreciate the State Hermitage Museum’s
352 displayed pieces in more depth with lively
explanations in the Korean language.
As a leading global carrier, Korean
Air has made continuous efforts to spread Korean
cultures around the world. Since February 2008, the
airline has been sponsoring the multimedia guide service
of the Louvre Museum in Paris, introducing Korean
To celebrate Korean Air is now presenting
special edition baggage name tags, printed with the world renowned
artwork “Woman Holding a Fruit” by Paul Gauguin, to its First and
Prestige class passengers travelling on Incheon-Moscow and Incheon-St.
Travelers flying Korean Air from
Incheon to Moscow or St. Petersburg in all cabin classes are also
being offered 50% discount coupons for the new multimedia guide,
providing detailed explanation of the Hermitage collection in
In addition, Korean Air will
introduce its “Flying Art Ambassadors” service on the St.
Petersburg-ncheon route later this year.
Selected and trained
cabin attendants will provide information about museums, tour
programs and other cultural knowledge about St. Petersburg to
passengers departing from Incheon.
On Korea bound flights, the
Ambassadors will introduce museums and cultural and tourist sites
in Korea to Russian passengers, using Korean Air’s City Guidebook
published in 2008.
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