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Sales and Marketing in Travel Asia Pacific to Take Place in Sydney 18-19 November 2009

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The 3rd annual Sales and Marketing in Travel Asia Pacific is to take place in Sydney Australia on 18 and 19 November 2009. The event, being held at the Swissotel Sydney, will feature over 25 of the top sales and marketing professionals from around the region.

Leading proceedings on 18 November is Michelle Lee, General Manager Marketing for the Virgin Blue Group, with a revealing look into the success of a recent twitter campaign.

Social media branding, loyalty, and sales will be discussed throughout both days of the event, shedding light on some of the more mysterious components of these very new, and highly effective marketing tools.

Old favorites will also be revisited at Sales and Marketing in Travel Asia Pacific 2009, with topics such as the key areas of SEO spending and the direct versus indirect sales channel both open for debate. Perhaps unsurprisingly, the difficult economic conditions have elevated these considerations of old back into the list of priorities for sellers and marketers of travel.

Join around 150 of Asia Pacific’s top sales and marketing executives from across a multitude of travel sectors, to discuss and debate these key areas over two inspiring days:

- The brand implications of social networks
- The power of pricing
- Reigniting the sales debate - Direct vs Indirect
- Website content for consumer stickiness and sales
- New sales trends of a cost conscious society
- Affiliates - they're the new black
- Sales and Marketing for the budget wary consumer
- Using social media for engagement & loyalty
- User worth vs. Cost Per Acquisition (CPA)
 - Consumers and the distressed buying mentality
Implications of reactive marketing

Register Now for the Sales and Marketing in Travel Asia Pacific 2009 (opens in a new window/tab)

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