Tourism New Zealand to Educate Operators on Australian Market

Tourism New Zealand’s team from Australia is to visit six main \centres in September, offering one-day seminars in conjunction with the local regional tourism organisations (RTOs) about the current situation in Australia.

Seminars will cover the economic situation in Australia and outlook for travel, as well as Tourism New Zealand’s marketing, trade and public relations strategies in this market and an update on trans-Tasman aviation.

"It’s clear that there is a great deal of interest in Australia from New Zealand operators, particularly with arrivals from this market continuing to perform strongly despite the economic situation. Bringing Tourism New Zealand’s Australian team to New Zealand will make it possible for a much wider audience to attend from the main centres and surrounding regions," said Tourism New Zealand’s Regional Manager Australia, Barry Eddington.

"These seminars will give an update on what’s happening in this key market for New Zealand and help operators and RTOs identify some of the opportunities Australia currently offers. It will also help give a better understanding of how operators can work with their RTO and get involved with and support our campaign activity across the Tasman."

New Zealand’s visitor arrivals from Australia were up 6% for the year to July 2009, despite an overall decrease in arrivals of 2.8%.

The seminar is open to all operators that are either Qualmark rated or endorsed, or operating at this level. The content will be targeted at operators who are already working in Australia. Registration is required as places are limited.

Seminar Dates

Auckland - Tuesday, 22 September 2009
Wellington - Wednesday,  23 September 2009
Rotorua - Thursday, 24 September 2009
Queenstown - Monday, 28 September 2009
Christchurch - Tuesday, 29 September 2009
Dunedin - Wedsday, 30 September 2009

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