Intelligent Spas’ fifth Spa Benchmark Report on
the Australian spa market found that over 600 spas are currently
operating in Australia and are expected to generate A$500 million
(approximately US$465 million) in revenue during 2009,
representing a 17% increase compared to 2008. Other key findings
• 67% of spas were day spas (not co-located with
accommodation) and 33% were destination spas incorporating hotel,
resort and retreat spas offering overnight accommodation.
The spa industry is forecast to employ almost 7,000 people in
2009, which was a 17% increase on 2008 employment numbers.
• 54% of visits to hotel spas were from people not staying in the
adjoining hotel, highlighting the importance of hotel and resort
spas also catering to their local markets in terms of operational
policies and procedures and incorporating local day spas in their
competitor analysis activities.
• Prices of standard spa
treatments were higher at hotel spas in comparison to prices set
by day spas and resort spas.
• 15% of spas noticed an
increase in massage bookings, particularly hot stone massage and
other relaxing massages.
“Overall, the Australian spa
industry continued to grow during the global economic crisis
however some key performance indicators per spa declined due to
the crowded market. Spa owners and managers are currently
challenged with increasing visits per spa and these updated
statistics will help them identify how to operate more effectively
in this competitive market going into 2010,” said Julie Garrow,
Managing Director of the independent research company, Intelligent
Karen Goudge, President of the Australasian Spa
Association added, “the latest Benchmark Report shows how the spa
industry continues to change in reference to additional staff
being employed and spa treatment requirements. At the Australasian
Spa Association, we are happy to inform our members of updated
surveys being released by Intelligent Spas as they offer great
insight and benefit to our spa industry.”
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