InterContinental Hotels Group is trialling a new
on-line system called ‘Green Engage’, which will help hotel
general managers manage energy consumption more effectively. Early
trials have shown potential energy savings of up to 25%. If fully
adopted by all hotels across the over 4,000 strong IHG portfolio,
it is estimated that the savings for hotel owners could be as much
as $200 million.
The system, which was developed by IHG, has been
developed for use across IHG’s seven brands including
InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza
Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn
Express Staybridge Suites and Candlewood Suites, following
final trials in 650 hotels which will start late January 2009. It
is expected the system will be offered as an option to all
4,000+ hotels across the IHG estate from mid 2009.
The IHG ‘Green Engage’ software works by hotels
directly inputting data on site. The system automatically compares
hotels of a similar nature across the world and lists a series of
actions that each hotel can take to reduce waste and the
consumption of energy and water.
Green Engage responds to growing levels of
interest from guests who are looking for sustainable hotels that
manage their environmental impact. As well as location, price and
amenities, guests are now factoring in a hotel’s environmental
credentials when booking a place to stay.
By utilising ‘Green Engage’, hotels will now
have for the first time, a comprehensive online system which
gives them the means to:
- Measure their usage of energy and water,
waste produced and their carbon emissions. They can then benchmark
themselves against other hotels and set demanding, but achievable
- Manage the elements of their hotel that most
impact the environment. These can range from insulating the
hotel’s hot water pipes to introducing a recycling programme and
switching to organic cleaning materials to appointing one of the
employees as a green champion.
- Report on progress to date both internally
and to guests and corporate clients.
Andy Cosslett, IHG chief executive, said, “This
is an important initiative for IHG, our hotel owners and our
guests. Green Engage is a practical tool designed to help improve
environmental performance, reduce costs and respond to our guests
increasing awareness of this issue. Across our estate we estimate
Green Engage has the potential to drive up to $200 million of
savings for our hotel owners and significantly reduce energy
Tom Corcoran, Chairman of the IAHI Owners'
Association, and owner of a number of hotels taking part in the
Green Engage pilot added, “Green Engage is not only good for
the environment, but is also good for business. In the current
economic climate and with rising energy bills, this tool will help
us to identify significant cost savings. At the same time it
delivers what our guests want – a greater sense of well-being and
less impact on our planet when travelling.”
In 2008 IHG launched Innovation Hotel, an online
example of what a future hotel might look like if it used new
green technologies. Guests can provide feedback on which of these
they feel are important, allowing IHG to consider how they can be
implemented as part of the Green Engage programme.
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