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Hilton signs Waldorf Astoria in Berlin

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Hilton Hotels Corporation has entered into a management agreement with Primrose Capital (UK) Ltd, to open the first new build Waldorf Astoria hotel in Europe. The Waldorf Astoria Berlin in Germany is anticipated to open towards the end of 2011 and will feature 242 luxury guest rooms and suites.

The signing reflects the HHC’s dynamic luxury expansion in Europe, following the recent arrival of the Rome Cavalieri and Trianon Palace Versailles as part of the Waldorf Astoria Collection. Continuing this growth, the company has also unveiled plans for the launch of the Waldorf Astoria Collection in the United Kingdom and Israel with the anticipated opening of The Bentley in London later this year and The Palace Jerusalem in 2010.

The debut of Germany’s first Waldorf Astoria in 2011 will see the hotelier operating four different Hilton Family products in Germany, reflecting HHC’s strategy to rollout its portfolio of hotel brands throughout key markets which have been targeted for further expansion.

Situated in a prime position in the western part of Germany’s capital city – near Bahnof Zoo train station and adjacent to a metro station - the Waldorf Astoria Berlin will be located close to many of Berlin’s attractions, including the popular Kurfürstendamm shopping district.

The 31 storey hotel will feature over 1,100 square metres of dedicated conference and meeting facilities, in addition to a lavish spa and wellness area, a stylish restaurant and bar and on-site parking. It is anticipated that the hotel’s central location combined with excellent transport links to rail, bus and airports, will be a key appeal for both business and leisure visitors.

The new Waldorf Astoria Berlin will be the second Hilton Family property in the city and will compliment the 591-room Hilton Berlin hotel, which is situated just four kilometres away.

HHC currently operates 14 hotels in Germany – 13 Hiltons and one Hilton Garden Inn. In addition to the Waldorf Astoria, the company has also revealed it expects to open three new hotels in Germany this year – Hampton by Hilton Düsseldorf, Hilton Frankfurt Airport and Hilton Garden Inn Frankfurt Airport.

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