Hilton Hotels Corporation has entered into a
management agreement with Primrose Capital (UK) Ltd, to open the first
new build Waldorf Astoria hotel in Europe. The Waldorf Astoria Berlin in
Germany is anticipated to open towards the end of 2011 and will feature
242 luxury guest rooms and suites.
The signing reflects the HHC’s dynamic
luxury expansion in Europe, following the recent arrival of the
Rome Cavalieri and Trianon Palace Versailles as part of the
Waldorf Astoria Collection. Continuing this growth, the company
has also unveiled plans for the launch of the Waldorf Astoria
Collection in the United Kingdom and Israel with the anticipated
opening of The Bentley in London later this year and The Palace
Jerusalem in 2010.
The debut of Germany’s first Waldorf Astoria in
2011 will see the hotelier operating four different Hilton Family
products in Germany, reflecting HHC’s strategy to rollout its
portfolio of hotel brands throughout key markets which have been
targeted for further expansion.
Situated in a prime position in the western part
of Germany’s capital city – near Bahnof Zoo train station and
adjacent to a metro station - the Waldorf Astoria Berlin will be
located close to many of Berlin’s attractions, including the
popular Kurfürstendamm shopping district.
The 31 storey hotel will
feature over 1,100 square metres of dedicated conference and
meeting facilities, in addition to a lavish spa and wellness area,
a stylish restaurant and bar and on-site parking. It is
anticipated that the hotel’s central location combined with
excellent transport links to rail, bus and airports, will be a key
appeal for both business and leisure visitors.
The new Waldorf Astoria Berlin will be the
second Hilton Family property in the city and will compliment the
591-room Hilton Berlin hotel, which is situated just four
HHC currently operates 14 hotels in Germany – 13
Hiltons and one Hilton Garden Inn. In addition to the Waldorf
Astoria, the company has also revealed it expects to open
three new hotels in Germany this year – Hampton by Hilton
Düsseldorf, Hilton Frankfurt Airport and Hilton Garden Inn
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