Yahoo!7 has confirmed a deal to acquire one of
Australia’s leading online travel marketplaces, totaltravel.com.
totaltravel.com is one of the leading travel
sites in Australia with 167,000 listings across multiple
travel-related categories including accommodation, restaurants,
events, shops and attractions.
“It’s a great time to invest and we’re confident
that following the acquisition we will quickly move to the number
one audience position in the online travel sites in Australia. Our
premium content, the ability for advertisers to target an engaged
audience and the scale of Yahoo!7 will deliver the best
environment for advertisers interested in a travel-minded
audience,” said Yahoo!7 CEO, Rohan Lund.
Malcolm Baker, Director and CEO for
totaltravel.com said, “We’re proud of the work we have done
building the totaltravel.com company and we’re pleased to join
forces Yahoo!7. The Australian domestic travel market was valued
at nearly $65 billion last year and we’re confident that joining
with Yahoo!7 will provide the best opportunity to take an even
larger share of the growing travel market.”
Following completion of the deal Yahoo!7 will
look to combine its existing premium travel site with
totaltravel’s listings data.
“We want to deliver an amazing online travel
experience for our users. Our technology platform, combined with
the Seven Network stable of TV and magazines travel content and
now the power of the totaltravel.com listings, is a winning
combination for users and advertisers alike,” Rohan Lund added.
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