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Hong Kong Airport Invites Tenders for Bookstore Concessions

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Hong Kong Airport is inviting interested parties to an open tender for its bookstore concessions. The tender applies to 13 outlets located in both Terminals 1 and 2 in two licences, covering a total retail space of 1,361 square meters.

Bookstore outlets in both Terminal 1 and 2 are located in high traffic areas around major boarding gates, key concourse zones, as well as non-restricted areas.

Despite the fact that book prices at HKIA were quite elevated, when compared to other airports in the region such as Bangkok and Singapore, books, magazines and newspapers have always been among the top-selling items for travelers and visitors to HKIA.

 According to a passenger survey conducted by the Nielsen Company in March 2009, each overseas customer spent an average of over HK$120 at bookstores at HKIA. Furthermore, 55% of local departing passengers surveyed purchased books, magazines or newspapers at the airport.

HKIA is one of the busiest international airports which served a total of 48.6 million passengers in 2008. According to the Nielsen survey, over 50% of these passengers are business professionals and over 80% of overseas departing or arriving passengers have attained college/university or above education levels. The high concentration of educated professionals helps explain the popularity of reading materials among shoppers at HKIA.

The tender will close on 18 September 2009 at 11am Hong Kong Time. The tender document is available by post or can be collected from the offices of Airport Authority Hong Kong.

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