Hong Kong Airport is inviting interested parties
to an open tender for its bookstore concessions. The tender
applies to 13 outlets located in both Terminals 1 and 2 in two
licences, covering a total retail space of 1,361 square meters.
Bookstore outlets in both Terminal 1 and 2 are
located in high traffic areas around major boarding
gates, key concourse zones, as well as non-restricted areas.
Despite the fact that book prices at
HKIA were quite elevated, when compared to other
airports in the region such as Bangkok and Singapore, books, magazines and
newspapers have always been among the top-selling items for
travelers and visitors to HKIA.
According to a passenger survey
conducted by the Nielsen Company in March 2009, each overseas
customer spent an average of over HK$120 at bookstores at HKIA.
Furthermore, 55% of local departing passengers surveyed purchased
books, magazines or newspapers at the airport.
is one of the busiest international airports which served a total
of 48.6 million passengers in 2008. According to the Nielsen
survey, over 50% of these passengers are business professionals
and over 80% of overseas departing or arriving passengers have
attained college/university or above education levels. The high
concentration of educated professionals helps explain the
popularity of reading materials among shoppers at HKIA.
The tender will close on 18 September 2009 at 11am Hong
Kong Time. The tender document is available by post or can be
collected from the offices of Airport Authority Hong Kong.
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