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The Thailand Convention and Exhibition Bureau
(TCEB) has unveiled three initiatives to help boost awareness and
confidence in Thailand as a dynamic business event destination.
The "Meetings More Memorable and Meetings Plus" campaign will
target smaller groups of 25-50 delegates from longhaul markets by
offering value added golf, spa, welcome receptions and cultural
shows.
Secondly, a new cluster marketing drive will
aggressively promote the advantages of holding events in five
distinct geographical areas of Thailand: Bangkok / Pattaya, Chiang
Mai / Chiang Rai, Nakon Ratchasima / Khon Kaen, Cha-Am / Hua Hin, and
Phuket / Krabi / Phangnga. To support the initiative, TCEB has
produced a new 174-page "Venue Variety" directory with full
information about business event facilities in each location.
Thirdly, TCEB will emphasize
testimonials from organizations with first-hand
experience of holding recent business events in
Thailand. The emphasis on building trust by via
testimonials is part of TCEB's "Thailand Moving Forward"
campaign launched in February.
Details on the three initiatives were revealed
to media at IMEX 2009 in Frankfurt, a specialist event for the
global business event industry which has attracted 3,500
exhibitors from 150 countries.
Attending IMEX, TCEB's
Senior Manager for meetings and incentives, Mr Puripan Bunnag,
gave details to media and industry delegates. He said, "The
initiatives have been launched to rebuild confidence, add real
value to meetings and incentives clients, and give assurances to
event organisers who are considering Thailand again."
As
part of a broad ranging update about Thailand, Mr Puripan told
media at IMEX that new laws and safeguards were now in place and
being enforced to
protect the country's airports and meeting venues. "New insurance
policies in place for all international visitors should give
business event organisers and tourists additional peace of mind,"
he said.
TCEB now estimates that the meetings, incentives,
conventions and exhibitions (MICE) industry in Thailand will bring
in 41 billion baht (US$1.24 billion) this year and attract half a
million participants.
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